A new kind of fitness program.

I’m so excited to share the new Sisters in Shape web design and blog with you today. Earlier in the year Erica came to Pinegate Road needing a refresh on her brand. She was getting to an amazing point in her business and growing at a rapid rate. She wanted to set a solid foundation for her business to grow from and have an online home that matched her passion for fitness and helping women reach their potential.

We used the bright punchy colors from the identity design to build out a parallax website. The Sisters in Shape program is such a unique experience, and I wanted to showcase this through a more experiential website. Navigating from page to page wasn’t going to get their vision across in an easy to digest way. Making all their information accessible from the homepage allows new people to come to the website and experience what Sisters in Shape is all about in one glance.

To showcase the personal help and sisterhood that Sisters in Shape creates, we decided on a custom hand-lettering style to get this feeling across. The hand-lettering acts like personal notes from the coaches to the participants. Sisters in Shape is anything but clinical — the whole site exudes a feeling of fun and camaraderie.

The new blog sets to help participants and readers get insightful information and articles about fitness, nutrition, and competing. If any of you reading are interested in starting a new fitness regimen, or wanting to examine what fitness competition is all about, I highly recommend getting in touch with Sisters in Shape to help you on this journey!