A moodboard for a new kind of women’s fitness magazine. I’m so excited to share this moodboard with you all today. I finalized it with my clients last week, and while it was definitely different than what they were expecting, I’m glad they are on board with this strong, powerful, and neutral refresh for their fitness magazine.

After our values-finding process, it was found that their key values are sophistication, bravery, and powerful. I really wanted to harness the essence of strength through natural elements like marble, clouds, and mountains. While they will be playing a supporting role, I’m hoping their values will thrive through this solution. Sophisticated and slightly feminine type will be used for their logo and masthead, while geometrics will play a role in the mark to emphasise bravery.

I’ll be back next week with some logo options before the brand reveal at the end of the month!

Pssst, Pinegate Road got a makeover this weekend! I’ll be doing a separate post on how everything came together over the past year, but take some time and look through and let me know what you think of the new look!