Episode 91: From Corporate Hustle to Business Owner with Alyssa Houseknecht
Pinegate Road Podcast Episode 91
Alyssa Houseknecht is the CEO and Creative Director of Lyss House Creative, where she helps influential entrepreneurs design confident brands using her 5-step framework that incorporates brand strategy, design, and mindset. She is also one of the very first Aligned Business Academy students and has been featured on numerous global summits and top-rated podcasts.
Listen in as Alyssa shares her story from the corporate world at a successful multi-million dollar company in New York, to spinning her wheels at freelancing, to finding the Aligned Business Academy and jumping into the CEO role. We talk about the importance of embracing the future version of yourself, how COVID was in many ways a blessing, and Alyssa details the tangible things that really helped her step into her power as a business owner.
Topics we cover:
- How being let go from a corporate job opened up the world to Alyssa.
- One of the most vulnerable and pivotal moments of Alyssa’s entrepreneurial journey.
- Why Alyssa decided to join the Aligned Business Academy.
- The mindset shifts Alyssa made to make her business happen.
- The importance of breaking the cycle of the “hustle” mentality.
- The one thing that has made all the difference in Alyssa’s business journey.
Tweet it!
I was living on other people’s timelines and agendas and schedules. – Alyssa Houseknecht @pinegateroad
All of the dreams I had had the word “some day” in them. I had a wake up call: when is someday? – Alyssa Houseknecht @pinegateroad
I realized I could start living the life I wanted right now. – Alyssa Houseknecht @pinegateroad
We’re all people, we’re all messy. – Alyssa Houseknecht @pinegateroad
Our definition of our dream life is our own. – Alyssa Houseknecht @pinegateroad
Podcast Links:
Connect with Alyssa:
Connect with Kelsey:
Connect with Pinegate Road:
- Are you interested in becoming a client? Get in touch about working with Pinegate Road to build your brand foundation!
- Calling First Year Business Owners? Click to learn more about First Steps to Freelance: Crafting your Plan to Wild Success
scale your business!
YOUR WAY TO $10K CHALLENGE
Ready for a custom plan to scale your online business? Join me in this workshop where I’ll teach you exactly how to scale your online business to consistent $10k+ months!
YES, SIGN ME UP!
1
3
2
4
ANATOMY OF A PERFECT PIN
Looking to boost your traffic with Pinterest? Grab our guide on creating perfect pins! You’ll learn how to make sure your pins stand out, and learn how Pinterest can boost your sales organically!
let's do this
25 PROFITABLE OFFERINGS
FOR SERVICE PROVIDERS
Stuck on what to sell? I’m sharing my favorite ways to scale your business with services! Each of the 25 offerings I go over shares how you can create $10k+ per month in additional revenue in your online biz.
I'm ready to scale
25 Valuable content ideas
Don't know what to say on social to actually make sales? In this free training you'll learn 25 ways to show up to give amazing value to your audience! Each of these ideas are created to help you build trust with your dream people so they turn into customers over time.
yes, please!
FUN FREE RESOURCES • SCALE YOUR ONLINE BUSINESS • 6-FIGURE YEARS • LIVE YOUR DREAM LIFE
AS SEEN ON:
