The Aligned Business Academy is a unique program that mixes individual support and action plans with a group community to help you find and reach your vision for your life... through your business. You’ll get the support you need to run your online service-based business business with more strategy and peace of mind knowing you’re setting your business up right — without the ups and downs of figuring it out on your own!

I've tripled my income from last year to this year which has been amazing. I've shifted from feeling like I had a little hobby on the side to stepping into being a real, legitimate business!

— RACHELLE

The Aligned Business Academy is designed for online service providers that are ready take their business seriously and get support to reach their vision for their life and business in a way that works for them.

HITTING A 6-FIGURE YEAR SEEMS LIKE A PIPE-DREAM
but it’s also one you want. You’re aiming for it...but don’t know how that’s ever going to happen running your business the way you are now. Like how!?!!?

YOUR OFFERINGS FEEL SCATTERED
If someone could just sit down with you and talk through what you envision your dream days to be like, and build sustainable and PROFITABLE packages around that, it would be a dream come true! You want to charge what you’re worth, do what you love, and make a great living doing it!

YOU’RE OVERWORKED AND READY TO START LEADING YOUR BUSINESS
in a way that feels sustainable for the long-haul. You know this might mean hiring help, but you have no idea where to start. You’re pulling 16h days, and handing off work feels like more stress and time trying to manage handing it off….so you just go back to doing all the work yourself. You know this isn’t sustainable, but you don’t know a better way!

YOU’VE BEEN THROUGH PROGRAMS BEFORE, AND THE SUPPORT YOU GOT WAS MORE LIKE CHEERLEADING AND ENCOURAGEMENT THAN REAL ACTIONABLE ADVICE
While you felt great in the moment, you left not knowing exactly where to head to get to where you want to go. Where's the solid biz plan?

SALES SEEM SCARY
You send email proposals hoping they get interest and signed contracts, but more often than not you’re ghosted by your potential clients. It’s leaving you sad, confused, and wondering if this design biz is really for you. You wish you could land consistent clients, be booked out, and that it felt easy and fun instead of crazy stressful!

YOU DON’T KNOW WHERE YOUR NEXT CLIENT IS COMING FROM
You are finishing up a project or two now, but the fear of not having work is a real daily stressor for you. Clients seem to come randomly, and you don’t feel secure when it comes to when your next client is coming in the door. You want to have systems and strategies down so that you can book out, and know what to do if you’re ever in a rut when it comes to finding clients.

YOUR PROJECTS ARE ALWAYS OUT OF CONTROL
Clients not getting you feedback when you need, schedules getting delayed and extended, and you’re feeling like ‘nightmare’ clients are happening left and right. (hard truth: when you don’t have proper boundaries and expectations set up, clients don’t know when they’re breaking them! Nightmare clients are 95% in your own control and can be completely avoided when you set up your processes in a way that support both parties involved)

YOU’RE CONFUSED IF YOU’RE RUNNING YOUR BUSINESS THE ‘RIGHT’ WAY
....from contracts to taxes to even setting up your website in a way that helps get you more sales. You’re second guessing a lot of what you’re doing, and it would be so helpful to chat through this and get an action plan in place!

YOU'RE WORKING A 9-5 AND KNOW YOUR NEXT STEP IS WORKING FOR YOURSELF
You're ready to take the leap, but you're also completely freaked out. You're wondering how to get consistent clients, how to balance marketing with work, and...ugh, health insurance. You want a plan and the support to make this business a success when you leave the security of your 9-5!

THIS IS FOR YOU IF...

CONSISTENT CLIENT WORK
Having a booked out calendar for the next couple months, and knowing how much you are going to make each month would be the best feeling ever!

SOLID SYSTEMS AND PROCESSES TO RUN YOUR SERVICE-BASED BUSINESS
Contracts, schedules, and all the nuances that come with the client process are bogging you down and making you feel anything but put-together when it comes to your business.

A COMMUNITY OF LIKE-MINDED ENTREPRENEURS WHO ARE IN IT WITH YOU
Even if you’ve found some other entrepreneur friends...having ones that are doing what you’re doing and have their own experiences to share on the same issues you’re facing would be amazing!

THE NEXT LEVEL OF YOUR BUSINESS
and you would rather learn how to do this the ‘right’ way to get there more quickly. You know you have the will and drive to make it there on your own, but it would take more time and experimentation to make that happen. Getting support to make it there now sounds amazing.

MORE WORK / LIFE BALANCE
You know that it’s always a balance and it’s not perfect...but taking a laptop-free vacation seems like a joke at this point. You’d love to build your business to a place where you can take time off and not have your business or income crumble because you stepped away for a week!

PROVEN STRATEGIES TO UP-LEVEL YOUR PRICING AND THE VALUE YOU PROVIDE CLIENTS!
You know what you do is making big impact for the businesses you’re working with, and you need support learning how to step into that next level of pricing.

HITTING 6-FIGURE YEARS
You're ready to make this dream a reality, and you're ready to do the business and mindset work to make it happen. You're wanting to learn from someone who has been there so you can learn from their mistakes and make your own road a little more smooth.

YOU'RE LOOKING FOR:

You envision a life this year that feels fun — you got into this business to pursue your passions, and you want that to be more of your daily life! You’re ready to do what it takes to build a more sustainable biz, and you’re ready to challenge your current mindset and business strategies to get you there. Stepping into learning how to build a sustainable business and grow as a leader is something you’re excited about - even though it feels like a big next step! You want the tools and foundation to be able to tackle even bigger things that go on in your biz in the years to come. Now is the time to build this foundation and do it right. This year looks a lot more peaceful knowing when clients are coming in, that you’ll have a regular paycheck, and dreamy clients are the new norm. Oh, and that laptop-free vacation? That’s happening too.

HOW DOES THIS VISION SOUND TO YOU? 

I'M SO READY FOR THIS!

I have clarity in my work schedule, I'm excited to work instead of dreading staring at my to-do list. I'm confident in my worth as a designer, my ability to charge what I'm worth and close sales. I have a vision for my business now, and am actively attracting money instead of waiting for the next client to knock on my door.

I've hit 10k booked months, doubling what I would have made without raising my pricing, seeking clients and being more confident on sales calls.

— HALEY

MEET YOUR MENTOR

Hi, I’m Kelsey Kerslake, I’ve been helping entrepreneurs grow their businesses for years and I’m excited to help you grow yours.

Over the last decade, I’ve been online business owners build their brands and online presences  as the Founder and Creative Director of Pinegate Road - our branding and web design agency.

I deeply believe that everyone has the potential to make their dreams a reality and my agency helps people do just that.

I’ve been able to successfully run a sustainable 6-figure virtual design agency, and get to a point where laptop-free vacations are my new norm! I have a passion for supporting online service providers to help them lead businesses and live lives that are fulfilling and profitable. I’ve been through the stressful moments and sleepless nights, and if I can help you avoid any of that...I’m here for it!

You might have gone through programs that teach you step by step their way of making their business work. While there is so much value to learning about other people’s processes and taking what resonates with you to apply for your business, that’s not comprehensive support.

To get to where you want to go, it takes stepping beyond the group programs and stepping into individual attention and support so you can get the attention and eyeballs on your specific business details. Even if you’re asking mentors off-hand questions about your business or specific issues you’re facing, there’s a lack of continual support that builds on top of itself.

Working with business owners in your industry to gather support and experiences is also huge when it comes to learning about how you can best move forward. No one person has all the answers, and having a mix of one-on-one mentorship with a community that truly has your back and best interests in mind is invaluable!

This is why in The Aligned Business Academy, you’re getting a mix of community trainings with one-on-one support so that you get the best of both worlds. With a one-day virtual retreat, you’ll also be getting a day to deep-dive into your business and learn strategies that will set you up for success now and into the future. With a mix of business strategy AND working on your mindset — you’re getting so much more than actionable advice when you join The Aligned Business Academy!

THE ALIGNED BUSINESS ACADEMY IS DIFFERENT THAN OTHER PROGRAMS…

Want to hear first-hand how The Aligned Business Academy impacted one student’s business? Watch this quick video!

ABOUT OUR STUDENTS:

The Aligned Business Academy gave me the space to realize my dream can and will be a reality if I did the work. By enrolling in this program my mindset shifted from "I hope this works" to "this will work!" I'm honestly not sure where I would be now if I didn't sign up for this, it's been a huge help shifting my business!

By going through the Academy, I was able to quit my job, gain a steady retainer client, grow my shop's wholesale orders, make better connections, and grow my Pinterest and Instagram following! Most importantly it gave me the tools to grow my business and the ability believe in myself.

— LAUREN

WHAT'S INCLUDED IN THE ALIGNED BUSINESS ACADEMY:

PROPRIETARY
VISIONING
HOMEWORK

QUARTERLY VIRTUAL RETREAT DAYS

Work through our signature process to get what's going on in your head – out into the world so we can make sense of it. Your Academy Coach will personally be going over your homework so she can tailer the content in this session to your unique needs! Our Visioning Homework is specifically designed to help you find more of what you love, so you can build it into your business.

NEXT RETREAT DAY: January 23, 2020
This is a day set aside to focus on your business and the future of your business! We'll have a mix of content and open time for questions so you're feeling fully supported on these next steps. Content includes: future finding, business breakdown, creating your ideal schedule, business & revenue planning, and sales strategy. These retreat days will be held quarterly so if you ever want a refresher, you're welcome to join the next one!

MONTHLY COMMUNITY COACHING CALLS

These will be LIVE monthly calls for all of The Aligned Business Academy students to partake in. Here you'll get 1:1 attention from Kelsey to work through anything that is popping up in your business. If you can't make the sessions live, you will have an opportunity to ask questions that will be answered on the call. All replays will be available!

FACEBOOK GROUP FOR SUPPORT + COMMUNITY

You'll have access to a Facebook group with all The Aligned Business Academy students for the 6 months of your enrollment. This will be a place to get support from Kelsey and the Pinegate Road team throughout the program, as well as a place to build community with other online service providers on a similar journey! This will be our main hub for communication and is an amazing place to get support as you grow your business.

PERSONAL ACCOUNTABILITY COACH

The ALIGNED BUSINESS FRAMEWORK

We've found that the biggest difference between reaching your goals and putting them off — is accountability! You'll be partnered with a coach trained in the Aligned Business Framework throughout your 6 months for weekly accountability check-ins on Voxer. Your coach will be your go-to for one-on-one support throughout the program so that you're seriously following through on the goals you're setting for your business and your life!

You will receive access to The Aligned Business Framework via Teachable for the 6 months of this program. Here you'll learn where in your business you are now, and what you need to focus on to reach your 6-figure goals. Often times, we are thrown into programs and told we need to learn and implement everything at once. With The Aligned Business Framework, you'll know what is most important to focus on RIGHT NOW so you can build a solid business foundation to reach your 6-figure goals. Read below for what The Aligned Business Framework entails!

I'M READY TO ENROLL!

Get ready to up-level your creative business!

If you’re ready to take your service-based business to the next level with support — we can’t wait to have you  join us!!

JOIN FOR JANUARY ENROLLMENT TODAY!

We begin January 23rd! Limited spots available. Join in the next two weeks to enroll at our special 2019 rate!!

THE ALIGNED BUSINESS FRAMEWORK

PHASE ONE (LIVE JANUARY 23rd, after the retreat)

Defining Future You - who are you becoming, and what do you need to do to become her?

Finding your Focus - depending on where you are in your business, you'll need to focus on different business foundations. We have 3 roadmaps for 6-figure success: 
1) Launching your Biz, $0 - $40k
2) Full-time and Frustrated, $40k - $80k
3) Set to Scale, $80k+

Build your Business Foundations - your packages, pricing, and positioning.

Online Sales Strategy

Marketing & Visibility for Online Business

Sound like the kind of full-spectrum support you're looking for as your grow your online business?

YES PLEASE! I'M READY!

PHASE TWO (LIVE FEBRUARY 2020)

Positioning your Expertise

Website Strategy

Social Media Strategy

Client Experience

Processes and Procedures

PHASE THREE (LIVE MARCH 2020)

Owning your Expertise

Money Mindset

Breaking through blocks and limiting beliefs

Delegation and Hiring Out

Content Creation + Repurposing

Personal Development and creating a life you love

When students enroll in The Aligned Business Academy, one of the biggest shifts we help you make is to go from "freelancer" to CEO.

If you're running your business taking orders from your clients, working on their schedules, and letting them direct the process...you're not running a business...you're freelancing!

In the Academy, we help you step into the CEO role and truly set the foundation for a successful business on your own terms. You'll learn how to lead your business and your clients through your own signature processes. You'll have a solid system for your business so you're never waiting to find your next gig...you'll be booked out and working with clients who value your expertise and ability to make their business better.

ARE YOU IN THE FREELANCER MINDSET?

I'M SO READY FOR THIS!

I really connected with Kelsey. She was so relatable and got me and my business. She was a few years ahead of me with her business and she was up to some pretty awesome things that I wanted to learn about!

After every single phone call I would go to my husband and say, "that investment was completely worth it!"

I feel so excited, energized and motivated about where my business is going. It feels so good to be growing my business with support. I can reach out to Kelsey at any time if I'm stuck or have a question and she has exposed me to so many great resources that she utilizes.

— RACHELLE

My big goal is to match my corporate salary to be able to leave my full time job. Kelsey gave some great insight into how to determine the benchmarks I need to hit that will help me determine when the right time to leave my job is and the income planning will help me get there, as well.

I'm super pumped to get started and dive into implementing some of these changes. I feel like this gave me a little confidence boost, like made me feel like my goals weren't so crazy and I can totally do this.

WHEN JADE ENROLLED IN THE ACADEMY, LEAVING HER CORPORATE JOB AND TAKING HER BUSINESS FULL-TIME WAS A HUGE GOAL!

HERE IS WHAT SHE HAD TO SAY WHEN WE FIRST STARTED THE PROGRAM:

NOW? ONLY A COUPLE MONTHS LATER, JADE HAS QUIT HER CORPORATE JOB AND IS RUNNING HER BUSINESS FULL-TIME!

WATCH THE QUICK VIDEO BELOW TO HEAR WHERE SHE IS AT NOW!

If you’re ready to take your online business to the next level with support — we can’t wait to have you  join us!!

I'M READY TO COMMIT TO MY BIG DREAMS!