You're so talented at what you do, but the business side of things is another story. You don't know what you don't know when it comes to actually growing a thriving online business.

You're wondering: "Where do I find clients!?!" You feel like you're shouting out into the abyss when it comes to finding clients...posting in Facebook groups and sometimes on Instagram...crossing your fingers someone reaches out about your services.

You're scrolling on your feed, and thinking: "How in the world is she hitting those big money numbers so easily? Why does it seem soooo hard for me? What am I doing wrong?"

It's feast or famine with your revenue. You're lacking consistency in your business, both with time and monthly income! Business feels like HARD WORK, and you don't know how much longer you can sustain this pace... but a voice inside of you keeps saying "You've got what this takes...keep going!"

DOES THIS SOUND FAMILIAR?

You have an online business that helps you reach the big dreams you have for your future. One where you're pursuing your passions....working with the dreamiest of clients....your business is flowing with consistent money months...and you're hitting your goals without the burnout.

You’re doing what it takes to build a sustainable biz, and you’re working on your mindset and business strategies to keep your business growing and thriving through up's and down's.

You're stepping up as a leader and CEO. It is something you’re excited about - even though it feels like a big next step!

You have a solid business model that sets you up for long-term success. You know NOW is the time to build your business the right way.

This year looks a lot more peaceful knowing when clients are coming in, that you’ll have a regular paycheck, and dreamy clients are the new norm. Oh, and those laptop free days spent doing whatever you want ? Those are happening too.

HOW DOES THIS VISION SOUND TO YOU? 

You’ll get the support you need to run your online service-based business business with a solid business model that grows with you and peace of mind knowing you’re setting your business up right — without the ups and downs of figuring it out on your own!



It's like business school for online service providers. People who are so talented, pursuing their passions, and are READY to figure out the business side of things.

Not only do we help you build a sustainable business, we mix in mindset and life coaching so you're truly living the life you desire as you grow your business. If you're building a business and hating your life...what's the point!?!

The Aligned Business™ Academy is a unique program that mixes individual support, accountability and action plans with a group community to help you find and reach your vision for your life... through your business. 

By implementing what you'll learn in the Aligned Business™ Academy, you'll create a thriving business model that will support you in scaling to 6-figure+ years with consistency. We'll make sure you entire business model is set up to support you as a person and how you uniquely want to be living your life — without the burn out.

IT'S TIME FOR YOU TO HAVE A THRIVING ONLINE BUSINESS THAT SUPPORTS THE LIFE YOU WANT TO BE LIVING!

APPLY FOR THE ACADEMY!

I've tripled my income from last year to this year which has been amazing. I've shifted from feeling like I had a little hobby on the side to stepping into being a real, legitimate business!

After every single phone call I would go to my husband and say, "that investment was completely worth it!"

- Rachelle

The Aligned Business Academy is designed for online service providers, coaches, and educators that are ready take their business seriously and get support to reach their vision for their life and business in a way that works for their unique life.

HITTING A 6-FIGURE+ YEAR SEEMS LIKE A PIPE-DREAM
but it’s also one you want. You’re aiming for it...but don’t know how that’s ever going to happen running your business the way you are now. Like how!?!!?

YOUR OFFERINGS FEEL SCATTERED
If someone could just sit down with you and talk through what you envision your dream days to be like, and build sustainable and PROFITABLE packages around that, it would be a dream come true! You want to charge what you’re worth, do what you love, and make a great living doing it!

YOU’RE OVERWORKED AND READY TO START LEADING YOUR BUSINESS
in a way that feels sustainable for the long-haul. You know this might mean hiring help, but you have no idea where to start. You’re pulling 16h days, and handing off work feels like more stress and time trying to manage handing it off….so you just go back to doing all the work yourself. You know this isn’t sustainable, but you don’t know a better way!

YOU’VE BEEN THROUGH PROGRAMS BEFORE, AND THE SUPPORT YOU GOT WAS MORE LIKE CHEERLEADING AND ENCOURAGEMENT THAN REAL ACTIONABLE ADVICE
While you felt great in the moment, you left not knowing exactly where to head to get to where you want to go. Where's the solid biz plan?

SALES FEEL SLEAZY
You send email proposals hoping they get interest and signed contracts, but more often than not you’re ghosted by your potential clients. It’s leaving you sad, confused, and wondering if this entrepreneur thing is really for you. You wish you could land consistent clients, booked out programs, and that it felt easy and fun instead of crazy stressful!

YOU DON’T KNOW WHERE YOUR NEXT CLIENT IS COMING FROM
You are finishing up a project or two now, but the fear of not having work is a real daily stressor for you. Clients seem to come randomly, and you don’t feel secure when it comes to when your next client is coming in the door. You want to have systems and strategies down so that you can book out, and know what to do if you’re ever in a rut when it comes to finding clients.

YOUR PROJECTS ARE ALWAYS OUT OF CONTROL
Clients not getting you feedback when you need, schedules getting delayed and extended, and you’re feeling like ‘nightmare’ clients are happening left and right. (hard truth: when you don’t have proper boundaries and expectations set up, clients don’t know when they’re breaking them! Nightmare clients are 95% in your own control and can be completely avoided when you set up your processes in a way that support both parties involved)

YOU’RE CONFUSED IF YOU’RE RUNNING YOUR BUSINESS THE ‘RIGHT’ WAY
....from contracts to taxes to even setting up your website in a way that helps get you more sales. You’re second guessing a lot of what you’re doing, and it would be so helpful to chat through this and get an action plan in place!

YOU'RE WORKING A 9-5 AND KNOW YOUR NEXT STEP IS WORKING FOR YOURSELF
You're ready to take the leap, but you're also completely freaked out. You're wondering how to get consistent clients, how to balance marketing with work, and...ugh, health insurance. You want a plan and the support to make this business a success when you leave the security of your 9-5!

THIS IS FOR YOU IF...

CONSISTENT CLIENT WORK
Having a booked out calendar for the next couple months, and knowing how much you are going to make each month would be the best feeling ever!

SOLID SYSTEMS AND PROCESSES TO RUN YOUR SERVICE-BASED BUSINESS
Contracts, schedules, and all the nuances that come with the client process are bogging you down and making you feel anything but put-together when it comes to your business.

A COMMUNITY OF LIKE-MINDED ENTREPRENEURS WHO ARE IN IT WITH YOU
Even if you’ve found some other entrepreneur friends...having ones that are doing what you’re doing and have their own experiences to share on the same issues you’re facing would be amazing!

THE NEXT LEVEL OF YOUR BUSINESS
and you would rather learn how to do this the ‘right’ way to get there more quickly. You know you have the will and drive to make it there on your own, but it would take more time and experimentation to make that happen. Getting support to make it there now sounds amazing.

MORE WORK / LIFE BALANCE
You know that it’s always a balance and it’s not perfect...but taking a laptop-free vacation seems like a joke at this point. You’d love to build your business to a place where you can take time off and not have your business or income crumble because you stepped away for a week!

PROVEN STRATEGIES TO UP-LEVEL YOUR PRICING AND THE VALUE YOU PROVIDE CLIENTS!
You know what you do is making big impact for the businesses you’re working with, and you need support learning how to step into that next level of pricing.

HITTING 6-FIGURE+ YEARS
You're ready to make this dream a reality, and you're ready to do the business and mindset work to make it happen. You're wanting to learn from someone who has been there so you can learn from their mistakes and make your own road a little more smooth.

YOU'RE LOOKING FOR:

I have clarity in my work schedule, I'm excited to work instead of dreading staring at my to-do list. I'm confident in my worth as a designer, my ability to charge what I'm worth and close sales. I have a vision for my business now, and am actively attracting money instead of waiting for the next client to knock on my door.

I've hit 10k booked months, doubling what I would have made without raising my pricing, seeking clients and being more confident on sales calls.

- Haley

THE ALIGNED BUSINESS™ ACADEMY IS LIKE NO OTHER PROGRAM...

When you enroll in the Aligned Business™ Academy, you'll receive everything you need to catapult your business and life to the next level. We include a signature mix of 1:1 coaching, community support, high-level business training, and the inner work needed to reach your goals.

APPLY FOR THE ALIGNED BUSINESS™ ACADEMY NOW!

WHAT STUDENTS ARE SAYING:

MEET YOUR MENTOR

Hi, I’m Kelsey Kerslake, CEO, Creative Director, and mentor for online business owners.

Over the last decade, I’ve helped hundreds of online business owners like you build their brands and online presences  as the Founder and Creative Director of Pinegate Road - our branding and web design agency.

I also have my MFA in Graphic Design from the Savannah College of Art and Design, am certified in NLP, T.I.M.E. techniques, hypnosis,  and am a certified life and business coach. I have also successfully made the transition from working in corporate America while pursuing a side hustle to CEO of my own online business.

I deeply believe that everyone has the potential to make their dreams a reality and Pinegate Road helps people do just that.

I’ve been able to successfully run a sustainable 6-figure virtual design agency, and get to a point where work-free days with my family are my new norm! I have a passion for supporting online service providers, coaches, and educators to help them lead businesses and live lives that are fulfilling and profitable. 

You might have gone through programs that teach you step by step their way of making their business work. While there is so much value to learning about other people’s processes and taking what resonates with you to apply for your business, that’s not comprehensive support. Your life is unique, and your business model needs to reflect that.

In the Aligned Business™ Academy, you're getting a comprehensive experience that supports your life and business from all angles.


To get to where you want to go, it takes stepping beyond the group programs and stepping into individual attention and support so you can get the attention and eyeballs on your specific business details. Even if you’re asking mentors off-hand questions about your business or specific issues you’re facing, there’s a lack of continual support that builds on top of itself.

Working with other online business owners' support and experiences is also huge when it comes to learning about how you can best move forward. No one person has all the answers, and having a mix of one-on-one mentorship with a community that truly has your back and best interests in mind is invaluable!

This is why in The Aligned Business™ Academy, you’re getting a mix of community trainings with one-on-one support so that you get the best of both worlds.

With a virtual retreat, you’ll also be getting a day to deep-dive into your business and learn strategies that will set you up for success now and into the future. With a mix of business strategy AND working on your mindset — you’re getting so much more than actionable advice when you join The Aligned Business™ Academy, you're getting a solid foundation for the future of your business and life. 

THE ALIGNED BUSINESS ACADEMY IS DIFFERENT THAN OTHER PROGRAMS…

Want to hear first-hand how The Aligned Business Academy impacted one student’s business? Watch this quick video!

ABOUT OUR STUDENTS:

The Aligned Business Academy gave me the space to realize my dream can and will be a reality if I did the work. By enrolling in this program my mindset shifted from "I hope this works" to "this will work!" I'm honestly not sure where I would be now if I didn't sign up for this, it's been a huge help shifting my business!

By going through the Academy, I was able to quit my job, gain a steady retainer client, grow my shop's wholesale orders, make better connections, and grow my Pinterest and Instagram following! Most importantly it gave me the tools to grow my business and the ability believe in myself.

- Lauren

WHAT'S INCLUDED IN THE ALIGNED BUSINESS ACADEMY:

PROPRIETARY
VISIONING
HOMEWORK

QUARTERLY VIRTUAL RETREAT DAYS

Work through our signature process to get what's going on in your head – out into the world so we can make sense of it. Your Academy Coach will personally be going over your homework so she can tailer the content in this session to your unique needs! Our Visioning Homework is specifically designed to help you find more of what you love, so you can build it into your business.

NEXT RETREAT DAY: April 23, 2020
This is a day set aside to focus on your business and the future of your business! We'll have a mix of content and open time for questions so you're feeling fully supported on these next steps. Content includes: future finding, business breakdown, creating your ideal schedule, business & revenue planning, and sales strategy. These retreat days will be held quarterly so if you ever want a refresher, you're welcome to join the next one!

BI-WEEKLY
COACHING CALLS

These will be LIVE calls for all of The Aligned Business™ Academy students to partake in together. Here you'll get 1:1 attention from Kelsey and / or Team Pinegate during a group call for support on anything that is popping up in your business. Unlike private calls, you'll be able to learn from the other members in the program as well as getting high-level individual attention — win win! You will have an opportunity to ask questions that will be answered on the call whether you are there live or catching the replay. All replays will be available!

FACEBOOK GROUP FOR SUPPORT + COMMUNITY

You'll have access to a Facebook group with all The Aligned Business™ Academy students for the 12 months of your enrollment. This will be a place to get support from Kelsey and the Pinegate Road team throughout the program, as well as a place to build community with other online service providers on a similar journey! This will be our main hub for communication and is an amazing place to get support as you grow your business.

1:1 PERSONAL ACADEMY COACH

We've found that the biggest difference between reaching your goals and putting them off — is accountability! You'll be partnered with a coach trained in the Aligned Business™ Framework throughout your 12 months for weekly  check-ins on Voxer. Your coach will be your go-to for one-on-one support throughout the program so that you're seriously following through on the goals you're setting for your business and your life!

The ALIGNED BUSINESS FRAMEWORK

You will receive access to The Aligned Business™ Framework via Teachable for the 12 months of this program. Here you'll learn where in your business you are now, and what you need to focus on to reach your 6-figure goals. Often times, we are thrown into programs and told we need to learn and implement everything at once. With The Aligned Business™ Framework, you'll know what is most important to focus on RIGHT NOW so you can build a solid business foundation to reach your 6-figure goals. Read below in the next section for what The Aligned Business™ Framework entails!

One:

Two:

three:

four:

Five:

Six:

YES, I'M READY TO APPLY!

Get ready to up-level your creative business!

You’re ready to reach your 6-figure+ goals with high level support — the time to get started is now!!

APPLY NOW!

THE ALIGNED BUSINESS™ FRAMEWORK

Defining Future You - who are you becoming, and what do you need to do to become her?

Finding your Focus - depending on where you are in your business, you'll need to focus on different business model areas. 

Build your Business Foundations - your packages, pricing, and positioning.

Online Sales Strategy

Sales funnels

Marketing & Visibility for Online Business

Cultivating Confidence

Content Creation + Repurposing

Personal Development and creating a life you love


Sound like the kind of full-spectrum support you're looking for as your grow your online business? Apply now!

YES PLEASE! I'M READY!

Positioning your Expertise

Website Strategy

Social Media Strategy

Client Experience

Processes and Procedures

Owning your Expertise

Money Mindset

Breaking through blocks and limiting beliefs

Delegation and Hiring Out

Email Marketing



We meet you where you're at in your business:



No matter your place in business, the framework serves as a jumping off point to get you to the next level. 30+ lessons are available instantly via the teachable platform when you enroll. Watch on the go with a mobile app! Here are some of the lessons included:

FIGURING OUT
FREELANCING

Starting to freelance or wanting to leave your full-time gig to start your own business? We can help you get going with a proper plan.

where are you at?

USUALLY: $0-40k

FULL-TIME AND FRUSTRATED

You're full time in your business, but you're burning out quickly. You're ready to step up as a CEO and bring consistency into your biz.

USUALLY: $40-80k

SET TO SCALE

You have solid offerings, and you're ready to scale to multiple 6-figures. You're personally maxed out with the work and effort you can put in!

USUALLY: $80k+

 Now I feel more confident in the diversity of my offerings. I'm attracting more of the work I love.

I've exceeded my 2018 income by the end of July 2019! I'm hitting on track to hit 6 figures! Kelsey really takes the time to understand where you are and gives you practical, doable steps to move your business in the direction you desire.

- Cynthia

CYNTHIA REACHED HER 6-FIGURE GOAL AFTER JOINING THE ACADEMY!

When students enroll in The Aligned Business Academy, one of the biggest shifts we help you make is to go from "freelancer" to CEO.

If you're running your business taking orders from your clients, working on their schedules, and letting them direct the process...you're not running a business...you're freelancing!

In the Academy, we help you step into the CEO role and set you up for a successful business on your own terms. You'll learn how to lead your business and your clients through your own signature processes. You'll have a solid system for your business so you're never waiting to find your next gig...you'll be booked out and working with clients who value your expertise and ability to make their business better.

READY TO BECOME THE CEO OF YOUR BUSINESS?

I'M SO READY FOR THIS!

My big goal is to match my corporate salary to be able to leave my full time job. Kelsey gave some great insight into how to determine the benchmarks I need to hit that will help me determine when the right time to leave my job is and the income planning will help me get there, as well.

I'm super pumped to get started and dive into implementing some of these changes. I feel like this gave me a little confidence boost, like made me feel like my goals weren't so crazy and I can totally do this.

JADE LEFT HER CORPORATE JOB 5 MONTHS AFTER ENROLLING!

- Jade

ONE: You can keep downloading the freebies, googling for answers, and spending hours and YEARS trying to figure out this online biz thing on your own.

or....

TWO: You can take the next step towards a sustainable business that supports the life you truly want to be living. One where you have consistent income and the know-how to scale as you want.

So what's it going to be?

I'M READY TO COMMIT TO MY BIG DREAMS!

YOU HAVE TWO CHOICES: