Do you dream of living life on your terms?
Do you want to run a business that allows you to do just that?
If you want to scale your business – or start your business – and set yourself up for success at the same time, I’ve got some advice for you to make it happen. Keep reading!
There is so much noise, competition, and so many people vying for everyone’s attention that it’s easy to just get lost in the crowd.
Instead of spending time on the things that can’t, or won’t, scale, really really simplify your launch strategy for any program, course, or business.
That may look like more personal outeach, or automating everything possible that you can, or finding a way to make those things you can’t automate super easy for yourself to accomplish.
For example, if somebody has a question about your program, instead of typing out a response, send them a voice or video reply. It not only adds that personal touch, but it also takes less time (it seems counterintuitive, but it’s actually true).
Here’s what a super simple launch strategy for a program could look like:
Get on Facebook Live every day and talk about topics related to your program. Send out a series of emails and use Facebook ads for retargeting.
That’s it. No video series to sign up for. No webinar to create. Nothing to muddy the conversion of that sale!
If you’ve been in business for a while you’ve probably figured out – or you’re starting to figure out – that there’s a certain number of ways that you can scale your business, but when you’re first starting you may think “I’ll just take as many clients as I can get and I’ll just keep taking them and that’s how my business is going to grow.”
Sometimes we neglect to think about three years down the line, or five years down the road, how do we want to be spending our time?
When it comes to passive income, I see a lot of people who are starting their business and they’re thinking “I want to create online courses” but don’t realize that once you’re creating courses or programs, all your time is going to be spent marketing that course or program, and none of your time is going to be spent doing the actual work.
If you’re a life coach, that means 0% of your time will be spent life coaching, and 100% of your time will be spent marketing.
Some people love that, but it’s important to get really clear on one thing: if it’s the coaching that you love, what business model or programs can you have that are going to support coaching? Or, if you’re a super introvert and you don’t want to be talking to a lot of people every day, how can you structure your business so that you can honour that part of yourself while still putting your business or your program out there?
Do you know what you want to build but you’re actually afraid of making it happen?
This is sooooo common. Start by taking really small actions. That means don’t try and plan an entire workshop and fill it, but instead start by spending 30 minutes and writing the outline for your workshop out.
When you give yourself really short amounts of time to work on stuff, you’ll probably be surprised by how much you can actually get done once you actually sit down and do it. It’s so easy to build up whatever we’re planning to do into this huge thing, but sometimes if you just sit down and work on it you’ll probably get most of it – if not all of it – done.
If your fear is that people are going to judge you and everyone’s going to think you’re stupid when you put yourself out there, get really specific about exactly who is going to judge you. Is it your mom? Is it your partner? Name the person because then it takes it from this big idea to actually breaking it down and asking yourself: is it absolutely true that your mom is going to judge you? Probably not. She’ll probably be really proud of you. When you start thinking about things logically it’s literally amazing the way our minds can shift and look at things from a whole new perspective.
No one thing is going to make or break your business. If you don’t get your niche right it doesn’t matter, or if you create a package and it’s not the perfect package, it doesn’t matter, or if your messaging is off, it really doesn’t matter because there’s no one piece that makes your business succeed or fail.
What makes your business succeed or fail is persistence and consistent action. And even if you do fail, you’re learning about what didn’t work so you can adjust for the future. Failure just gives you more information to work with.
Be really honest with yourself about how you like to work and how you want to spend your time. It can be hard to admit that you don’t want to be doing things the way that you’re doing them, especially when you’ve put in so much time to build something up and you’ve kind of told your friends and family what you’re doing and there’s all these expectations around it, to then change your mind and be like “oh I actually don’t like this I’m going to go get a full-time job” or ”I don’t like this, I only want to do this piece, and I don’t want to do this piece.” The sooner that you can start to listen to that, to listen to your gut and listen to your intuition and start to make some of those decisions, the quicker you’re going to get to a business model that’s actually going to feel good for you.
There’s definitely a balance to this because you don’t want to quit too early, but if you’re really feeling strongly that something is just not working for you, give yourself permission to find a better or different way to do it.
The way that feels good to you is the way you should run your business, and especially if you’re getting started or you’re kind of at that stage where you’re starting to grow, it’s easy to look at what everyone else is doing. When you’re just starting it’s hard to know this, which is why you have to experiment, but really catching yourself when something’s not feeling right – or if you feel like you’re going in a direction just because someone else is telling you to – take a few steps back and get clear on what is right for you.
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