building brands for creative businesses

TRAVERSER | 11

traverser eleven | PINEGATEROAD

TRAVERSER: french for — to pass, to cross, to traverse, to span.

ONE—After becoming immersed in the basics of type design in grad school, I have a deep appreciation for the process that goes into creating one. There are so many little things that need to be thought about to make it work. It’s tedious, frustrating, and a whole ball of fun all at the same time. While I certainly couldn’t do it full-time, I love my little type side projects. This article goes into the process and inspiration behind the creation of the typeface Drawing Line. Did I mention I love process? Take a look if you’re interested in seeing how a typeface can be inspired from many different venues — it’s also great to look at this from a pure design perspective. Comparing the inspirations from the moodboard to the final output, you can definitely see how the inspirations were used and how they created something truly unique for the purpose of the end product. Yay type!

TWO—Speaking of inspiration and uniqueness, a couple weeks ago I was asked by blog friend Angel to answer some questions on authenticity. For the interview, she paired my thoughts on the subject along-side my girl Rashi. I kind of squeed in joy when I saw that Rashi was also contributing. She’s such a design powerhouse. It was great to participate in this, and amazing to have two perspectives on this hard-to-navigate subject. Big thanks to Angel for having us!

THREE—Well this is probably going to happen for Thanksgiving. I’ve been on an apple cocktail kick. A side story: William was in town again this past weekend. On Friday he read an article in Cleveland Magazine talking about prohibition cocktails and how a local distillery made authentic apple jack — which I guess is quite rare? We went to a local bar to try the cocktail they wrote about called a Gingerjack. After asking for it and receiving a jack daniels and gingerale, William started a conversation about the apple jack. The bartender had never heard of it. He started going on about its history and how it was the liquor of America and how George Washington brewed it, etc. etc. History majors, I’ll tell ya. After the George Washignton bit, off to the side we hear: “Abraham Lincoln brewed it too” in the most serious manner. It was coming from a lady eating a caramel sundae at the end of the bar. The juxtaposition of this entire conversation had me in fits of giggles. She went on to tell us how you can mix the apple jack with simple syrup and a splash of lemon to get an insanely great cocktail. Long story short: the owner of the bar came over eventually and knew what we were talking about when we said “Gingerjack,” so we got our cocktail, and the caramel sundae lady conversation prompted us to get our hands on our own bottle and try out the lemon variety. Soooo, we had a great Saturday with that one. Back to the point: this looks like another great apple-y cocktail. Also, thyme syrup!

Leave a Reply

  1. Temmy

    November 25th, 2013 at 12:31 PM

    This is BEAUTIFUL. Did you use Photoshop?

  2. Kelsey

    November 25th, 2013 at 7:04 PM

    @ Temmy – Thank you :) Yes, I did!

  3. I Love Beautiful Image Layout! | The Friday Rejoicer

    July 24th, 2014 at 9:08 PM

    […] like Kelsey Cronkhite‘s Traverser Series image layout. Unlike usual square layout, she uses diagonal image […]

READY TO REACH NEW LEVELS WITH YOUR BUSINESS?

BUILD A BOOMING BRAND TEACHES YOU EXACTLY HOW TO FIND YOUR BRAND’S FOUNDATION, SO YOU CAN GET CRYSTAL CLEAR ON YOUR BUSINESS’ BIG PURPOSE.

LEARN MORE AND ENROLL NOW!

STRATEGY & DESIGN

EDUCATION

PURSUIT

COMMUNITY

                          we’re dedicated to helping our clients create beautiful brands that last, based on strategy, and a lot of love.

                               and fans of personal development, we provide courses that help you grow your business, and love your life.

                                      we believe in doing what YOU can to get the job done, now. At Pinegate, we believe in YOUR power to grow.

                                       we know business ownership and following your dreams can be tough. Join our community of go-getters!

work with pinegate road one-on-one to build your brand

enroll in our courses 
to build your brand
and grow your skills

learn more about our diy strategy-based web templates

join our community:
the creative cohorts

As a design firm,

As life-long learners,

As builders of this business

As cheerleaders of people,

SIGN UP NOW


JOIN THE NEWSLETTER

SENT OUT EVERY TUESDAY, STORIES ABOUT LIFE AND BUSINESS

Click below to join our newsletter, where our Creative Director Kelsey Cronkhite shares her stories and insights into running a creative business. Join us for this and more, every Tuesday morning.

SIGN UP FOR THE PGR NEWSLETTER

Where we’re all about the creative journey. Join host Kelsey Cronkhite every Monday for a new and inspiring episode all about life, creativity, and finding your place along the way.

SUBSCRIBE TO THE PGR PODCAST

©2011-2016 PINEGATE ROAD LLC.

JOIN US ON INSTAGRAM