building brands for creative businesses

While the juggle of freelance and other commitments has been something I’ve been trying to balance for a little over five years, this past year was the first time I took on the responsibility of full time employment. This has been a hard transition for me, as I’ve had the tendency to bite off way […]

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Well here’s something bright and cheery to welcome you in to the new year! Working on this brand has been such a refreshing thing for me. Not only because of the vision my client has, but by how we’ve all been working together. While I rarely take on exchanges for design, I knew in my […]

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TRAVERSER: french for — to pass, to cross, to traverse, to span. ONE—I spent a kind of stupid time looking up how to make baked alaska the other day. Ice cream + ovens + dessert? I’m in. This also makes me want to have a dinner party and wear a cute little apron over a […]

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This might be a “duh, Kelsey” kind of post, but I’m going to take a stab at it none the less. After seven years of calling myself a designer, It hasn’t been until this first job where I really and truly had to start thinking with the audience in mind. I was reading this article […]

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Just before leaving Savannah, I was able to connect with a new client. She’s a wedding photographer who is looking to invest in her future and needed a cohesive look that would really pull what she stands for as a photographer together. Drawn to natural elements, with a classic and simple elegance, her style was […]

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After taking this little break, today I finally felt the need to get back on here and share a little of what has been going on as far as the thesis went. As many of your know, blogging has been a huge influence on my creative life, and I wanted to start with this bud […]

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It’s back! The second installment of Iterative Inspiration: a collaboration between myself and Rashi of Bucket of Squash. This week we chose this photo of a deconstructed salad to inspire our outcome, found via Oh Joy!, in this issue of Sweet Paul. What struck me first about this photo was both the transparency of the […]

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So I’m a little obsessed with this feature today—Pinegate Road has it’s first fashion designer feature! I’d like to welcome Liz Riden, fashion designer, blogger, and fellow Savannian. Liz and I first became acquainted when we were working for ban.do as a couple of their brand ambassadors this past fall. While we have yet to catch up […]

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I guess it’s just launch season! Introducing the new blog design and logo for finance blog, Money Matters. Blogger Emily contacted me a while back to give a fresh new look to this finance blog run through Mid American Credit Union. They have Emily writing about her life as a recent graduate and twenty-something navigating […]

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