Happy Wednesday everyone. This Sarah Hearts branding project has had me is such sweet spirits lately. Sarah and I first met at Alt Summit several years ago, and I was thrilled to help her take her branding to the next level over the past month. As a graphic designer herself, I was slightly intimidated to take on this project. For all you designers out there, you know how hard it is designing for yourself though right? After a few takes on her own, she decided it was time to pass the torch, and what an experience it was for the both of us! It was a completely unique process working with another designer for their branding, and Sarah’s amazing feedback helped us push this logo to where it is today.
Sarah’s brand value words are inspiration, creativity, and accessibility. She is a DIY blogger who loves bright colors, simple shapes, patterns, and helping her readers make their homes joyful creative spaces. The new Sarah Hearts branding shows that she is a creative, that what she presents is simple and design-forward, and that her brand is an inspiring one to interact with. We made her primary logo colorful and had lots of dots surrounding her logotype. This represents the pops of inspiration that Sarah Hearts gives to the readers. ‘Sarah’ was done in a unique custom typeface that shows off the creativity in the Sarah Hearts brand. She is always putting unique and simple spins on to every-day items, and this type really shows that quality off. ‘Hearts’ is done in a simple feminine sans serif that represents Sarah Hearts’ accessible approach to DIY.
Next we’ll be tackling some website optimization. This is a newer approach I am taking with clients. While I’ve been designing websites and blogging for the past several years, I’ve been more in a ‘tell me what you need’ mode rather than a ‘let’s explore how your brand lives on the web and how it can tie to your values.’ Novel, huh? ;) I’m going to be going through every detail of the Sarah Hearts’ online experience and making sure that it not only lives out her new brand visually, but that it’s supporting her values through the reader’s experience. I’ve been adding these kinds of elements throughout web design projects over the years, but this will be the first time we’ll be coming from this point of view 100% from the beginning.
Cheers to Sarah on her new branding!