PORTFOLIO | obaby illustrations

obaby app | illustrations by kelsey cronkhite | PINEGATE ROAD

Silly to say, but I’ve never had to keep a freelance project reveal this secret. I’m beyond excited to share with you all what I’ve been up to the past couple months. When I was contacted to work on this project, I knew it was a dream come true. I had the opportunity in front of me to letter away for an amazing new app that helps connect families to share cherished moments. This is the first project where I’ve really been able to delve into illustration, and it was such a unique opportunity to hone in on those skills. My heart’s gushing you guys.

Obaby is an app that uses illustrations created for all the moments children bring to those around them as overlays on photos. There is a collection of over 600 illustrations completed by myself, Megan Gilger, Kyle Steed, and Karli Ingersoll. These are some true talents I’m so proud to have been paired with. Even though we were working all throughout the world, it was so neat to see how our illustrations have been put together in packages to honor the moments made in childhood. Megan and her husband Mike have been working with the Obaby team to put together the Obaby brand, including the app and website. Huge applause to you guys and the entire Obaby team — I think it’s pretty much perfection. It’s simple, color choices are spot-on, and makes you want to share stories through this medium. This message from the website explains it all:

obaby app | website | PINEGATE ROAD

obaby app | story behind the app | PINEGATE ROAD

Ooh, and I finally get to share some process with you all! Between work projects being kept secret—with items going to retail sometimes a year after our team works on them—and then this project being hush-hush, I’ve been missing being able to share the behind-the-scenes happenings. Here’s a little peek into some of the pages torn from my sketchbook for this project:

obaby app | sketching | PINEGATE ROADobaby app | sketchbook | PINEGATE ROADobaby app | process | PINEGATE ROAD

While I completed around 150 illustrations that ended up in the app, you need to check it out for yourself to see all that it has to offer! But since, well, I can’t help myself—here’s a few more of the final offering:

obaby app | more illustrations by kelsey cronkhite | PINEGATE ROAD

obaby app | app in action | PINEGATE ROAD

So, are you ready to Obaby?

Leave a Reply

  1. Aaron Marshall

    December 5th, 2013 at 8:58 AM

    It has been a real pleasure to work with you on this. Thank you for putting so much heart into this project!

  2. Kelsey

    December 6th, 2013 at 12:17 PM

    @ Aaron — it was an absolute pleasure :) Thank you so much for the opportunity, I had a blast working with you and the team! I’m getting an incredible response from those around me who LOVE the app — amazing idea and execution!

  3. Zoe Rooney

    December 5th, 2013 at 9:13 AM

    Beautiful work, Kelsey!

  4. Brittany

    December 5th, 2013 at 9:21 AM

    Your lettering is amazing! This is almost making me wish I was anywhere near ready to have a baby. Haha great work, I love it!

  5. Rashi

    December 5th, 2013 at 9:59 AM

    This looks fantastic, Kelsey! Wow, I’m so impressed by all your lettering :) Beautiful, beautiful job!

  6. Grace B.

    December 5th, 2013 at 10:13 AM

    This app is genius! I wish I was more tech savvy. The lettering is beautiful! Now I’m inspired to start sketching…

  7. Jen

    December 5th, 2013 at 12:18 PM

    This is so awesome, love it!!

  8. Kate

    December 5th, 2013 at 1:01 PM

    CUTEST. APP. EVER. You’re amazing! This almost makes me wish I had or was having a baby, like, yesterday.

  9. Kelsey

    December 6th, 2013 at 12:22 PM

    @ Kate – Baha. Me too ;) But then, you know, diapers. ;)

  10. Angel Y.

    December 5th, 2013 at 1:55 PM

    Way to go Kelsey! Your lettering is amazing and I’m so happy you collaborated with such great illustrators on this project.

  11. Liz

    December 5th, 2013 at 2:35 PM

    Wow! AMAZING job, girl!

  12. Danielle

    December 5th, 2013 at 4:00 PM

    Found your blog via The Fresh Exchange and I love it! You did an amazing job! What a fun project and group to work with!!

  13. Maggie

    December 5th, 2013 at 5:10 PM

    whoa girl, SO IN LOVE and huge congrats!! what a beautiful project to be a part of — amazing work!

  14. Liz Riden

    December 5th, 2013 at 9:13 PM

    Oh my gosh! My fiancé showed me this app today and we were admiring the artwork! I had no idea it was yours, but now I’m so excited I do! Congratulations on an awesome app!

  15. Kelsey

    December 6th, 2013 at 12:18 PM

    @ Liz – Hah! Love that :) AND thank you!

  16. postaviagufo

    December 6th, 2013 at 6:27 AM

    Oh my gosh, this is incredible!
    I love your lettering and this app idea is really original!
    Unfortunately I have Android…


  17. whitney @ thecurtiscasa

    December 6th, 2013 at 9:46 AM

    aww, congrats, friend! your hand lettering is so beautiful!! it’s such a great idea for an app, too. go you!

  18. Jessica

    December 6th, 2013 at 10:28 AM

    LOVE this app!! Thank goodness for Pinterest – where I saw it a few minutes ago and went to purchase. It will come in very handy for my Project Life album for my 1.5 year old daughter! So excited!

  19. Kelsey

    December 6th, 2013 at 12:20 PM

    @ Jessica — What a great idea! I hadn’t thought about application much beyond instagram ;) It’s awesome you’ll get to use this in a more tangible way!

  20. Patti

    December 6th, 2013 at 11:03 AM

    I LOVE it! amazing and beautiful work Kelsey, I am already seeing it action all over my IG. congrats! – Patti

  21. Kelsey

    December 6th, 2013 at 12:21 PM

    @ Patti – oh yeah!? I’m waiting for the day one pops up on mine ;) Thank you for the kind words lady!

  22. Brooke Holoka

    December 6th, 2013 at 11:08 AM

    Is it available on androids??? :(( PLEASEEEE I love this!

  23. Kelsey

    December 6th, 2013 at 12:22 PM

    @ Brook – I don’t believe so :( Try writing the Obaby team and see if that’s something they’d be willing to look in to!

  24. Holly Guertin

    December 30th, 2013 at 12:35 PM

    I just downloaded this app and LOVE it. I didn’t know when I downloaded that you were involved but it made me love it oh so much more!! Great work, I absolutely adore it.

  25. Kelsey

    December 31st, 2013 at 3:44 PM

    @ Holly — awe, thank you lady! So neat to hear you have been loving and using it!! :)

  26. obaby mother’s day illustrations | PINEGATE ROAD

    May 8th, 2014 at 8:30 AM

    […] Both for the first round of illustrations, and for this pack. I meant to share this info when the app was released, but with all the excitement that was bubbling up in my head it completely slipped my mind! Yeah, […]