building brands for creative businesses

Pinegate Road Podcast: Episode 8, Following your passions and growing an Instagram following with Courtney Shelton

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Is they’re something you want to create that you’ve been putting off starting? In this episode, I am talking with Courtney Shelton — the graphic designer and blogger behind Hibrid. Courtney started out in interior design but she changed course and we actually went to graduate school together. Courtney balances her design business with a full-time job and she shares really amazing insights into how to juggle so many things at once, while also staying active and healthy. She’s a great example of “choosing yourself,” as she started her blog before she felt ready and has learned and grown along the way. If you’re interested in finding time for your creative projects, growing an Instagram following, developing a business model around your many passions, or are trying to figure out what’s next in your business, then take a listen to hear about the tips and tricks we’ve learned from our experiences.

Topics we cover:

— Courtney’s journey into design, from her early interest in high school through to starting her own business and including why she shifted her focus from interior design to graphic design
— How the grad school experience differed from our expectations
— The difficult transition into the working world and how her blog became Courtney’s much-needed creative outlet
— The power of launching a creative project before you feel ready and learning as you go
— Picking a name that fits the brand you want to create
— Creating a strong, consistent Instagram feed that supports your business
— Courtney’s journey with learning hand lettering
— Finding time for creative projects while working a full-time job
— Figuring out when it’s the time to quit a job to take your business full-time and the risks of working too much
— The development of Hibrid’s offerings and how she’s working through the process of figuring out what’s next in her business
— Stalking the Internet effectively to connect with companies you want to collaborate with
— Maintaining health and fitness habits in addition to everything else
— Our favourite infused water recipes

Show Links:

Five Points collaboration
Shop Ban.do
Leif Shop
Drop Bottle
LaCroix
VML
Lou & Grey

Tweet it!

Tweet: Starting before you’re ready and learning as you go is the perfect way to start a creative project. http://ctt.ec/dc9UD+

Tweet: Showing your passions on Instagram is a huge part of what attracts people. http://ctt.ec/ehUi4+

Tweet: Working constantly is not good for your health or your business. http://ctt.ec/7_S1b+

Tweet: Stalking the Internet can be the key to connecting with companies you want to collaborate with. http://ctt.ec/aLa4f+

Tweet: Prioritizing fitness is not only good for your health; it’s good for your creativity. http://ctt.ec/f97_8+

Tweet: If you’re thinking of starting your own thing, you should do it! @HIBRID_Courtney http://ctt.ec/fff4b+

Connect with Courtney:

Website
Facebook
Twitter
Instagram
Pinterest

Connect with Pinegate Road:

Instagram: I’ve been LOVING sharing some daily happenings with the new stories feature — hope you’ll follow along there!
Pinterest
Facebook
Twitter
— Are you interested in becoming a client? Get in touch about working with Pinegate Road to build your brand foundation!

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