building brands for creative businesses

The Pinegate Road Podcast, Episode 28: Making and marketing social movements with Ashley Beaudin

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Do you ever worry that everyone else has it all figured out and you don’t? Ashley Beaudin is the founder and creator of The Imperfect Boss, a social media movement of people sharing some of the imperfections behind their businesses. In a world where people mostly share their perfect moments and highlight reels, it’s really refreshing to hear some of these stories and understand that we’re not alone in the messier sides of our businesses. Ashley is an expert at building community through social media and has great advice for putting yourself out there, making movements, and working towards your dreams.

Topics we cover:

— How Ashley began applying her creativity to bringing people together by building online communities
— Her inspiration to start #TheImperfectBoss after she found herself comparing to other entrepreneurs on social media and wondering whether other people were letting this hold them back from even getting started
— Turning our imperfections into our strengths
— Setting boundaries around what imperfections we share online
— Where to start when you’re emotionally processing an issue in your own life and thinking about your own imperfections
— Creating social media movements to connect people with your message
— The logistics of how Ashley went about creating #TheImperfectBoss movement
— Why getting rejected still helps you get your name out there
— Moving forward with your dreams in the face of adversity
— Don’t forget to go to Audibletrial.com/PinegateRoad and sign up for your free trial

Show Links:

The Imperfect Boss
Build a Booming Brand
The Pinegate Road Experience

Tweet it!

Tweet: “You don’t have to be perfect to be successful in your business. You have to be faithful in the skills you have.” https://ctt.ec/gBc2b+

Tweet: “When you share your imperfections with your audience, it becomes a huge point of connection.” – @ashley.beaudin https://ctt.ec/43BZV+

Tweet: Self-awareness can help us turn imperfections into our strengths. – @ashley.beaudin https://ctt.ec/XQRbq+

Tweet: “What’s the strength on the other side of this imperfection?” – @ashley.beaudin https://ctt.ec/9dj60+

Tweet: “Community building is about getting people involved in your message.” – @ashley.beaudin https://ctt.ec/q5AO4+

Tweet: Choose to do it no matter what happens and what it takes. – @ashley.beaudin https://ctt.ec/0JOAd+

Connect with Ashley:

Website
Twitter
Instagram
Facebook
Pinterest

Connect with Pinegate Road:

Instagram: I’ve been LOVING sharing some daily happenings with the new stories feature — hope you’ll follow along there!
Pinterest
Facebook
Twitter
— Are you interested in becoming a client? Get in touch about working with Pinegate Road to build your brand foundation!

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