building brands for creative businesses

The Pinegate Road Podcast, Episode 22: Business Coaching 101 with Eryn Goldman

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Could hiring a business coach be the next step in unleveling your business? Eryn Goldman is a business and marketing specialist through her business Eagle + Mouse. She really built her business around relationship building and she has great advice for being really intentional about this when it comes to marketing your business in a non-sleazy way. If you’re thinking about hiring a business coach or are wondering what a business coach can do for you, Eryn provides a lot of clarity on this. And she also talks about the limitations of group programs and when one-to-one support might be the right next step.

Topics we cover:

— How Eryn built up experience with the ins and outs of self-employment before fully striking out on her own
— The experience of her husband’s illness that helped Eryn clarify it was time to do her own thing
— The length of time it took for both of us to find some semblance of balance after starting to work from home
— How her business name, “Eagle + Mouse” represents the in-depth services Eryn offers her clients
— The boundaries that she sets with her clients and the structure she’s created to set up her ideal days
— Managing periods of hustle and dividing up the types of work you do in a given month
— My core values and what I’m doing to prioritize them on a day-to-day basis
— Nurturing the relationships you already have as the most effective way to market your business
— A simple mindset shift for people who don’t want to be “sales-y”
— Knowing that you’re ready to hire a business coach and what to look for in a coach
— The benefits and limitations of group coaching programs
— Eryn’s advice for hiring a course and getting over your financial doubts
— The mindset and self-care practice that she does every morning
— Thoughts on finding more fulfilling and supportive work for those struggling in the education field
— Don’t forget to go to Audibletrial.com/PinegateRoad and sign up for your free trial

Show Links:

Build Your Booming Brand
Sacred Creator oracle cards
Firstleaf wine club
— The Go-Giver by Bob Burg
— The Firestarter Sessions by Danielle LaPorte
The Creative Cohorts

Tweet it!

Tweet: “The perceived value of free is zero so you have to do some different things when selling a free product or free service.” http://ctt.ec/tGhME+

Tweet: “Those people who like you and get to know you are lifelong fans.” http://ctt.ec/HueIq+

Tweet: “There is always a place in your business where you have a blind spot, a challenge, a weakness.” http://ctt.ec/b76Sa+

Tweet: “Who is the best person to lead you from where you are to where you want to go?” http://ctt.ec/fhYw4+

Tweet: “It is absolutely essential to get to know yourself well enough that you know when you’re making the right decision.” http://ctt.ec/4Zc7s+

Connect with Eryn:

Website
Instagram
Facebook

Connect with Pinegate Road:

Instagram: I’ve been LOVING sharing some daily happenings with the new stories feature — hope you’ll follow along there!
Pinterest
Facebook
Twitter
— Are you interested in becoming a client? Get in touch about working with Pinegate Road to build your brand foundation!

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