Pinegate Road Academy is a unique program that mixes individual support and action plans with a group community to help you find and reach your vision for your life... through your business. You’ll get the support you need to run your creative business with more strategy and peace of mind knowing you’re setting your business up right — without the ups and downs of figuring it out on your own!

I've tripled my income from last year to this year which has been amazing. I've shifted from feeling like I had a little hobby on the side to stepping into being a real, legitimate business!

— RACHELLE

Pinegate Road Academy is designed for creatives that are ready take their business seriously and get support to reach their vision for their life and business in a way that works for them.

HITTING A 6-FIGURE YEAR SEEMS LIKE A PIPE-DREAM
but it’s also one you want. You’re aiming for it...but don’t know how that’s ever going to happen running your business the way you are now. Like how!?!!?

YOUR OFFERINGS FEEL SCATTERED
If someone could just sit down with you and talk through what you envision your dream days to be like, and build sustainable and PROFITABLE packages around that, it would be a dream come true! You want to charge what you’re worth, do what you love, and make a great living doing it!

YOU’RE OVERWORKED AND READY TO START LEADING YOUR BUSINESS
in a way that feels sustainable for the long-haul. You know this might mean hiring help, but you have no idea where to start. You’re pulling 16h days, and handing off work feels like more stress and time trying to manage handing it off….so you just go back to doing all the work yourself. You know this isn’t sustainable, but you don’t know a better way!

YOU’VE BEEN THROUGH PROGRAMS BEFORE, AND THE SUPPORT YOU GOT WAS MORE LIKE CHEERLEADING AND ENCOURAGEMENT THAN REAL ACTIONABLE ADVICE
While you felt great in the moment, you left not knowing exactly where to head to get to where you want to go.

SALES SEEM SCARY
You send email proposals hoping they get interest and signed contracts, but more often than not you’re ghosted by your potential clients. It’s leaving you sad, confused, and wondering if this design biz is really for you. You wish you could land consistent clients, be booked out, and that it felt easy and fun instead of crazy stressful!

YOU DON’T KNOW WHERE YOUR NEXT CLIENT IS COMING FROM
You are finishing up a project or two now, but the fear of not having work is a real daily stressor for you. Clients seem to come randomly, and you don’t feel secure when it comes to when your next client is coming in the door. You want to have systems and strategies down so that you can book out, and know what to do if you’re ever in a rut when it comes to finding clients.

YOUR PROJECTS ARE ALWAYS OUT OF CONTROL
Clients not getting you feedback when you need, schedules getting delayed and extended, and you’re feeling like ‘nightmare’ clients are happening left and right. (hard truth: when you don’t have proper boundaries and expectations set up, clients don’t know when they’re breaking them! Nightmare clients are 95% in your own control and can be completely avoided when you set up your processes in a way that support both parties involved)

YOU’RE CONFUSED IF YOU’RE RUNNING YOUR BUSINESS THE ‘RIGHT’ WAY
....from contracts to taxes to even setting up your website in a way that helps get you more sales. You’re second guessing a lot of what you’re doing, and it would be so helpful to chat through this and get an action plan in place!

YOU'RE WORKING A 9-5 AND KNOW YOUR NEXT STEP IS WORKING FOR YOURSELF
You're ready to take the leap, but you're also completely freaked out. You're wondering how to get consistent clients, how to balance marketing with work, and...ugh, health insurance. You want a plan and the support to make this business a success when you leave the security of your 9-5!

THIS IS FOR YOU IF...

CONSISTENT CLIENT WORK
Having a booked out calendar for the next couple months, and knowing how much you are going to make each month would be the best feeling ever!

SOLID SYSTEMS AND PROCESSES TO RUN YOUR CREATIVE BUSINESS
Contracts, schedules, and all the nuances that come with the client process are bogging you down and making you feel anything but put-together when it comes to your business.

A COMMUNITY OF LIKE-MINDED CREATIVE FRIENDS WHO ARE IN IT WITH YOU
Even if you’ve found some other entrepreneur friends...having ones that are doing what you’re doing and have their own experiences to share on the same issues you’re facing would be amazing!

THE NEXT LEVEL OF YOUR BUSINESS
and you would rather learn how to do this the ‘right’ way to get there more quickly. You know you have the will and drive to make it there on your own, but it would take more time and experimentation to make that happen. Getting support to make it there now sounds amazing.

MORE WORK / LIFE BALANCE
You know that it’s always a balance and it’s not perfect...but taking a laptop-free vacation seems like a joke at this point. You’d love to build your business to a place where you can take time off and not have your business or income crumble because you stepped away for a week!

PROVEN STRATEGIES TO UP-LEVEL YOUR PRICING AND THE VALUE YOU PROVIDE CLIENTS!
You know what you do is making big impact for the businesses you’re working with, and you need support learning how to step into that next level of pricing.

YOU'RE LOOKING FOR:

You envision a life this year that feels fun — you got into this business to pursue your creative passions, and you want that to be more of your daily life! You’re ready to do what it takes to build a more sustainable biz, and you’re ready to challenge your current mindset and business strategies to get you there. Stepping into learning how to build a sustainable business and grow as a leader is something you’re excited about - even though it feels like a big next step! You want the tools and foundation to be able to tackle even bigger things that go on in your biz in the years to come. Now is the time to build this foundation and do it right. This year looks a lot more peaceful knowing when clients are coming in, that you’ll have a regular paycheck, and dreamy clients are the new norm. Oh, and that laptop-free vacation? That’s happening too.

HOW DOES THIS VISION SOUND TO YOU? 

I'M SO READY FOR THIS!

I have clarity in my work schedule, I'm excited to work instead of dreading staring at my to-do list. I'm confident in my worth as a designer, my ability to charge what I'm worth and close sales. I have a vision for my business now, and am actively attracting money instead of waiting for the next client to knock on my door.

I've hit 10k booked months, doubling what I would have made without raising my pricing, seeking clients and being more confident on sales calls.

— HALEY

MEET YOUR MENTOR

Hi, I’m Kelsey Kerslake, I’ve been helping entrepreneurs grow their businesses for years and I’m excited to help you grow yours.

I’ve been helping clients build their brands and online presences for over a decade as the Founder and Creative Director of Pinegate Road.

I deeply believe that everyone has the potential to make their dreams a reality and my agency helps people do just that.

I’ve been able to successfully run a sustainable 6-figure design business, and get to a point where laptop-free vacations are my new norm! I have a passion for supporting other creatives to help them lead businesses and live lives that are fulfilling and profitable. I’ve been through the stressful moments and sleepless nights, and if I can help you avoid any of that...I’m here for it!

You might have gone through programs that teach you step by step their way of making their business work. While there is so much value to learning about other people’s processes and taking what resonates with you to apply for your business, that’s not comprehensive support.

To get to where you want to go, it takes stepping beyond the group programs and stepping into individual attention and support so you can get the attention and eyeballs on your specific business details. Even if you’re asking mentors off-hand questions about your business or specific issues you’re facing, there’s a lack of continual support that builds on top of itself.

Working with business owners in your industry to gather support and experiences is also huge when it comes to learning about how you can best move forward. No one person has all the answers, and having a mix of one-on-one mentorship with a community that truly has your back and best interests in mind is invaluable!

This is why at Pinegate Road Academy, you’re getting a mix of community trainings with one-on-one support so that you get the best of both worlds. With a one-day virtual retreat, you’ll also be getting a day to deep-dive into your business and learn strategies that will set you up for success now and into the future. With a mix of business strategy AND working on your mindset — you’re getting so much more than actionable advice when you join Pinegate Road Academy!

PGR ACADEMY IS DIFFERENT THAN OTHER PROGRAMS…

Want to hear first-hand how Pinegate Road Academy impacted one student’s business? Watch this quick video!

ABOUT OUR STUDENTS:

Kelsey gave me the space to realize my dream can and will be a reality if I did the work. By working with Kelsey my mindset shifted from "I hope this works" to "this will work!" I'm honestly not sure where I would be now if I didn't sign up for this, it's been a huge help shifting my business!

By going through the academy, I was able to quit my job, gain a steady retainer client, grow my shop's wholesale orders, make better connections, and grow my Pinterest and Instagram following! Most importantly it gave me the tools to grow my business and the ability believe in myself.

— LAUREN

WHAT'S INCLUDED IN PGR ACADEMY:

PROPRIETARY
VISIONING
HOMEWORK

LIVE
RETREAT DAY
(OCT 3RD)

Work through our signature process to get what's going on in your head – out into the world so we can make sense of it. Kelsey will personally be going over your homework so she can tailer the content in this session to your unique needs!

This is a day set aside to focus on your business and the future of your business! We'll have a mix of content and open time for questions so you're feeling fully supported on these next steps. Content includes: future visioning, creating a schedule that truly works for you, revenue planning, and sales training.

ONE GROUP CALL EACH OF THE 6 MONTHS

These calls will dive into one important subject matter needed to grow your online creative business in a sustainable way. We'll have time for content and 1:1 training through the subject matter each call. See the curriculum below to learn about each month's topics!

FACEBOOK GROUP FOR SUPPORT + COMMUNITY

You'll have access to a Facebook group with all the PGR Academy students. This will be a place to get support from Kelsey throughout the program, as well as a place to build community with other creatives on a similar journey! You'll also get access to the alumni group after the program with all past PGR Academy participants!

NEEDING EVEN MORE SUPPORT?

Here's whats also included when you join the Mastermind portion of PGR Academy. Everything above is included, and...

90 MINUTE
INTENSIVE WITH KELSEY

TWO Additional 60-min calls

You'll have a 90 minute session in the first month of the program to go over anything that is going on in your business with Kelsey. This will be individual 1:1 support and insight into your business. You'll walk away with personalized advice and a plan on making those big next steps happen!

These can be used for spot training, and anything you need support with throughout our time together! We can go over packages, train on sales, chat through diffucult client situations, and more! You can schedule these at any time during the 6 months.

monthly group mastermind call

Connect with the others going through this next level of business support! You'll get an additional monthly call with the other mastermind members for group support! These will be completely open, and support-only calls. More heads are better than one!

VOXER SUPPORT WITH 24h Turnaround

Have a weird client email pop up? Not sure how to work through a certain situation in your biz? Wanting to work through a new offering on the spot? You'll have access to Kelsey with 24h turn-around on work days. Voxer is a way to leave voice and text memos so you can get spot coaching throughout the program! Literally have Kelsey in your pocket as you grow your biz!

MASTERMIND LEVEL ONLY

MASTERMIND LEVEL ONLY

MASTERMIND LEVEL ONLY

MASTERMIND LEVEL ONLY

ONLY 5 SPOTS LEFT!

I'M READY TO APPLY!

Get ready to up-level your creative business!

If you’re ready to take your creative business to the next level with support — we can’t wait to have you  join us!!

JOIN FOR FALL ENROLLMENT TODAY!

Taking your time to see if this is the right fit for you? Save $600 by joining during early-bird pricing! Price goes up 9/25!

SCHEDULE

SEPTEMBER 2019

You'll receive access to the orientation material to get you started! This will be available in September 2019.

OCTOBER 3RD, 2019 (10aM - 4 PM EASTERN STANDARD TIME)

This will be the official kick off day! During this day we will all gather and spend a day working on the business side of our own businesses. This is a huge day to get your business working in a way that feels in alignment with how you want to live and run your business. During this retreat you will have 1:1 access to Kelsey throughout the day to ask questions and get spot training as things pop up. We will also  be working through the following material: defining your future vision, creating an ideal schedule for the way you live and work, creating profitable offerings for your business, plan out your future revenue so you can reach your big money goals, go over an easy to implement sales process.

OCTOBER 2019 GROUP CALL

POSITIONING YOUR BUSINESS & GETTING CLIENTS
This month we will cover how to show up online to attract your dream people. We'll also cover different ways to get clients so you can start selling your offerings and make money as we work through the program!

NOVEMBER 2019 GROUP CALL

SALES STRATEGIES
There are so many ways to work through the sales process in any way you're showing up. From in-person sales, to Instagram slides — we'll be sharing how you can work the sales process into all that you do, and how you love showing up for your business!

DECEMBER 2019 GROUP CALL

SYSTEMS + PROCESSES
The key to scaling and growing your business is to have rock solid systems and processes backing you up. From contracts, to how you deliver your services, we'll cover everything that's needed to get you going with a solid systems and processes for your unique business.

JANUARY 2020 GROUP CALL

MINDSET + BREAKING THROUGH BLOCKS
If you don't have the mental ability to push through barriers when  business gets tough, you're not going to make it long! In this training we'll go over how to strengthen your mind to support you when the going gets tough. We'll also work through beliefs you might have engrained in your subconscious that are holding you back without you knowing it. I'll train on how you can break through these blocks to get your mind working for you on autopilot!

FEBRUARY 2020 GROUP CALL

MARKETING FOR YOUR ONLINE BUSINESS
How you share what you do and what you offer is a huge part of building consistency in your business. We'll create a schedule that you can for real implement and figure out what marketing is best for your biz!

MARCH 2020 GROUP CALL

LEADERSHIP + DELEGATION FOR YOUR ONLINE BUSINESS
Whether you're wanting to hire team, or get better at client relationships — leadership and delegation will be needed as you continue to grow your business. We will have training that will help support you as you go forward and grow your business after this container is through!

Sound like the kind of full-spectrum support you're looking for as your grow your creative business?

YES PLEASE! I'M READY!

I really connected with Kelsey. She was so relatable and got me and my business. She was a few years ahead of me with her business and she was up to some pretty awesome things that I wanted to learn about!

After every single phone call I would go to my husband and say, "that investment was completely worth it!"

I feel so excited, energized and motivated about where my business is going. It feels so good to be growing my business with support. I can reach out to Kelsey at any time if I'm stuck or have a question and she has exposed me to so many great resources that she utilizes.

— RACHELLE

My big goal is to match my corporate salary to be able to leave my full time job. Kelsey gave some great insight into how to determine the benchmarks I need to hit that will help me determine when the right time to leave my job is and the income planning will help me get there, as well.

I'm super pumped to get started and dive into implementing some of these changes. I feel like this gave me a little confidence boost, like made me feel like my goals weren't so crazy and I can totally do this.

WHEN JADE ENROLLED IN PGR ACADEMY, LEAVING HER CORPORATE JOB AND TAKING HER BUSINESS FULL-TIME WAS A HUGE GOAL!

HERE IS WHAT SHE HAD TO SAY WHEN WE FIRST STARTED THE PROGRAM:

NOW? ONLY A COUPLE MONTHS LATER, JADE HAS QUIT HER CORPORATE JOB AND IS RUNNING HER BUSINESS FULL-TIME!

WATCH THE QUICK VIDEO BELOW TO HEAR WHERE SHE IS AT NOW!

If you’re ready to take your creative business to the next level with support — we can’t wait to have you  join us!!

I'M READY TO COMMIT TO MY BIG DREAMS!