Pinegate Road Academy is a unique program that mixes individual support and action plans with a group community to help you find and reach your vision for your life... through your design business. You’ll get the support you need to run your design business with more strategy and peace of mind knowing you’re setting your business up right — without the ups and downs of figuring it out on your own!

I've tripled my income from last year to this year which has been amazing. I've shifted from feeling like I had a little hobby on the side to stepping into being a real, legitimate business!

— RACHELLE

Pinegate Road Academy is designed for designers (heeeeey!) that are ready take their business seriously and get support to reach their vision for their life and business in a way that works for them.

HITTING A 6-FIGURE YEAR SEEMS LIKE A PIPE-DREAM
but it’s also one you want. You’re aiming for it...but don’t know how that’s ever going to happen running your business the way you are now. Like how!?!!?

YOUR OFFERINGS FEEL SCATTERED
If someone could just sit down with you and talk through what you envision your dream days to be like, and build sustainable and PROFITABLE packages around that, it would be a dream come true! You want to charge what you’re worth, do what you love, and make a great living doing it!

YOU’RE OVERWORKED AND READY TO START LEADING YOUR BUSINESS
in a way that feels sustainable for the long-haul. You know this might mean hiring help, but you have no idea where to start. You’re pulling 16h days, and handing off work feels like more stress and time trying to manage handing it off….so you just go back to doing all the work yourself. You know this isn’t sustainable, but you don’t know a better way!

YOU’VE BEEN THROUGH PROGRAMS BEFORE, AND THE SUPPORT YOU GOT WAS MORE LIKE CHEERLEADING AND ENCOURAGEMENT THAN REAL ACTIONABLE ADVICE
While you felt great in the moment, you left not knowing exactly where to head to get to where you want to go.

SALES SEEM SCARY
You send email proposals hoping they get interest and signed contracts, but more often than not you’re ghosted by your potential clients. It’s leaving you sad, confused, and wondering if this design biz is really for you. You wish you could land consistent clients, be booked out, and that it felt easy and fun instead of crazy stressful!

YOU DON’T KNOW WHERE YOUR NEXT CLIENT IS COMING FROM
You are finishing up a project or two now, but the fear of not having work is a real daily stressor for you. Clients seem to come randomly, and you don’t feel secure when it comes to when your next client is coming in the door. You want to have systems and strategies down so that you can book out, and know what to do if you’re ever in a rut when it comes to finding clients.

YOUR PROJECTS ARE ALWAYS OUT OF CONTROL
Clients not getting you feedback when you need, schedules getting delayed and extended, and you’re feeling like ‘nightmare’ clients are happening left and right. (hard truth: when you don’t have proper boundaries and expectations set up, clients don’t know when they’re breaking them! Nightmare clients are 95% in your own control and can be completely avoided when you set up your processes in a way that support both parties involved)

YOU’RE CONFUSED IF YOU’RE RUNNING YOUR BUSINESS THE ‘RIGHT’ WAY
....from contracts to taxes to even setting up your website in a way that helps get you more sales. You’re second guessing a lot of what you’re doing, and it would be so helpful to chat through this and get an action plan in place!

THIS IS FOR YOU IF...

CONSISTENT CLIENT WORK
Having a booked out calendar for the next couple months, and knowing how much you are going to make each month would be the best feeling ever!

SOLID SYSTEMS AND PROCESSES TO RUN YOUR DESIGN BUSINESS
Contracts, schedules, and all the nuances that come with the client process are bogging you down and making you feel anything but put-together when it comes to your business.

A COMMUNITY OF LIKE-MINDED DESIGNER FRIENDS WHO ARE IN IT WITH YOU
Even if you’ve found some other entrepreneur friends...having ones that are doing what you’re doing and have their own experiences to share on the same issues you’re facing would be amazing!

THE NEXT LEVEL OF YOUR BUSINESS
and you would rather learn how to do this the ‘right’ way to get there more quickly. You know you have the will and drive to make it there on your own, but it would take more time and experimentation to make that happen. Getting support to make it there now sounds amazing.

MORE WORK / LIFE BALANCE
You know that it’s always a balance and it’s not perfect...but taking a laptop-free vacation seems like a joke at this point. You’d love to build your business to a place where you can take time off and not have your business or income crumble because you stepped away for a week!

PROVEN STRATEGIES TO UP-LEVEL YOUR PRICING AND THE VALUE YOU PROVIDE CLIENTS!
You know what you do is making big impact for the businesses you’re working with, and you need support learning how to step into that next level of pricing.

YOU'RE LOOKING FOR:

You envision a life this year that feels fun — you got into this design business to pursue your creative passions, and you want that to be more of your daily life! You’re ready to do what it takes to build a more sustainable biz, and you’re ready to challenge your current mindset and business strategies to get you there. Stepping into learning how to build a sustainable business and grow as a leader is something you’re excited about - even though it feels like a big next step! You want the tools and foundation to be able to tackle even bigger things that go on in your design biz in the years to come. Now is the time to build this foundation and do it right. This year looks a lot more peaceful knowing when clients are coming in, that you’ll have a regular paycheck, and dreamy clients are the new norm. Oh, and that laptop-free vacation? That’s happening too.

HOW DOES THIS VISION SOUND TO YOU? 

SOLD OUT

I have clarity in my work schedule, I'm excited to work instead of dreading staring at my to-do list. I'm confident in my worth as a designer, my ability to charge what I'm worth and close sales. I have a vision for my business now, and am actively attracting money instead of waiting for the next client to knock on my door.

I've hit 10k booked months, doubling what I would have made without raising my pricing, seeking clients and being more confident on sales calls.

— HALEY

MEET YOUR MENTOR

Hi, I’m Kelsey Kerslake, I’ve been helping entrepreneurs grow their businesses for years and I’m excited to help you grow yours.

I’ve been helping entrepreneurs and businesses build their brands and online presences for over a decade as the Founder and Creative Director of Pinegate Road.

I deeply believe that everyone has the potential to make their dreams a reality and my agency helps people do just that.

I’ve been able to successfully run a sustainable 6-figure design business, and get to a point where laptop-free vacations are my new norm! I have a passion for supporting other designers to help them lead businesses and live lives that are fulfilling and profitable. I’ve been through the stressful moments and sleepless nights, and if I can help you avoid any of that...I’m here for it!

You might have gone through programs that teach you step by step their way of making their business work. While there is so much value to learning about other people’s processes and taking what resonates with you to apply for your business, that’s not comprehensive support.

To get to where you want to go, it takes stepping beyond the group programs and stepping into individual attention and support so you can get the attention and eyeballs on your specific business details. Even if you’re asking mentors off-hand questions about your business or specific issues you’re facing, there’s a lack of continual support that builds on top of itself.

Working with business owners in your industry to gather support and experiences is also huge when it comes to learning about how you can best move forward. No one person has all the answers, and having a mix of one-on-one mentorship with a community that truly has your back and best interests in mind is invaluable!

This is why at Pinegate Road Academy, you’re getting a mix of community trainings and masterminding with one-on-one support so that you get the best of both worlds. With a one-day virtual retreat, you’ll also be getting a day to deep-dive into your business and learn strategies that will set you up for success now and into the future. With a mix of business strategy AND working on your mindset — you’re getting so much more than actionable advice when you join Pinegate Road Academy!

PGR ACADEMY IS DIFFERENT THAN OTHER PROGRAMS…

Want to hear first-hand how Pinegate Road Academy impacted one student’s business? Watch this quick video!

ABOUT OUR STUDENTS:

Kelsey gave me the space to realize my dream can and will be a reality if I did the work. By working with Kelsey my mindset shifted from "I hope this works" to "this will work!" I'm honestly not sure where I would be now if I didn't sign up for this, it's been a huge help shifting my business!

By going through the academy, I was able to quit my job, gain a steady retainer client, grow my shop's wholesale orders, make better connections, and grow my Pinterest and Instagram following! Most importantly it gave me the tools to grow my business and the ability believe in myself.

— LAUREN

Our proprietary Visioning Homework, to complete before our first call

Online retreat day: A day set aside to focus on your future. We will cover things like:
­— Visioning meditation, to get you envisioning what you really want and need from your business to support the life you want to lead
— Creating your perfect schedule, so you’re making time for what matters most and aligning how you want to live your life with the day-to-day of running your business
— Revenue planning, so you can see what it takes to reach those financial goals of yours clearly and simply 
— Sales training, to learn how to get clients consistently and having sales calls that feel super natural
— Group mastermind, to get support and feedback from your peers’ experience on how to work through a particular pain point that you’re having in your business. More brains are better than one!

1 Individual call with Kelsey with action steps, each month

3 Group calls for trainings and masterminding

Voxer voice support with Kelsey for anything that pops up between calls (excluding weekends and predetermined holidays)

Access to a private facebook group with other members in your session

Access to an alumni facebook group with all past PGR Academy members, upon completion of the program

WHAT'S INCLUDED:

This session will run January - March 2019, with the retreat day happening mid-January based on the group member’s availability. Members will be accepted until the program is sold out, and if available they can join up until the retreat day.

DATES:

We are sold out for the January 2019 session. We cap the group at 8 participants to keep things close-knit and to make sure participants are getting the attention and support they need.

AVAILABLE SPOTS: SOLD OUT!

Apply today to be considered! We’ll reach out shortly if your application suggests this is a good fit for you and the program.

NEXT STEPS:

Get ready to up-level your design business!

SOLD OUT

I really connected with Kelsey. She was so relatable and got me and my business. She was a few years ahead of me with her business and she was up to some pretty awesome things that I wanted to learn about!

After every single phone call I would go to my husband and say, "that investment was completely worth it!"

I feel so excited, energized and motivated about where my business is going. It feels so good to be growing my business with support. I can reach out to Kelsey at any time if I'm stuck or have a question and she has exposed me to so many great resources that she utilizes.

— RACHELLE

If you’re ready to take your design business to the next level with support — we can’t wait to hear from you! 

SOLD OUT