PRETTY CONVERTS

Enter your info below to learn our top 5 gorgeous ways to optimize you website for more sales below:

    SHARE THIS POST!

    CATEGORY:

    Podcast

    Episode 9, Running Your Own Creative Business with Ilana Griffo

    September 19, 2016

    itunes-download

    stitcher-download

    Running Your Own Creative Business with Ilana Griffo

    Do you want to create a creative business based on your passions? I have a really cool guest today; you might know her as the owner and designer behind the shop Sugar & Type. She talks in-depth about how she organically grew her business over the years and how she went from freelancing to working a full-time job to now owning her own shop and running that full-time. There are a lot of parallels between our journeys and she shares really wonderful advice about creating products from an authentic place and the tips & tricks to make working from home a good experience.

    Topics we cover:

    — How what Ilana and I both thought we’d be designing ended up being very different from the work we do today
    — Her advice for naming nothing and how she used this process to come up with the name “Sugar and Type”
    — How her blog evolved into the business she has today
    — The different types of freelancing and why Ilana’s freelance work used to take her into different companies on a short-term basis
    — The difference between being freelance and owning a business
    — Making the decision when to transition from your day job into running your business full-time
    — Using Netflix as a substitute for coworkers
    — The tricks that Ilana uses for staying productive and happy while working from home
    — How she creates a sense of community even though she mostly works alone
    — Creating a mastermind group to grow as a creative and get feedback on your work
    — The importance of receiving support for our businesses from our loved ones
    — A massive obstacle Ilana faced in her business and what she learned from it
    — Advice for designing and selling products
    — Continuously learning and updating your skills
    — Mixing your personality into your business
    — Creating products from an authentic need and a true desire to create that product
    — Ilana’s experiences with creating products for other businesses
    — Attracting the kinds of projects you want to work on
    — The benefits of creating a passion project before starting a business
    — Hiring contractors and delegating work within your business
    —The experience of attending Etsy Open Call to meet with wholesalers

    Show Links:

    Coffitivity | The Sounds of Productivity
    AIGA
    Slack
    Steal Like an Artist by Austin Kleon
    Hibrid Blog
    Whole30
    Episode 7, Whole 30 and Living a Healthy Lifestyle While Working a 9-5 with Jessica Baker
    Ilano’s Etsy Open Call blog post

    Tweet it!

    Tweet: Not all freelance work allows you to work from home in your pyjamas. – @sugarandtype http://ctt.ec/8FBk3+

    Tweet: What’s the difference between being a freelancer and owning a business? – @sugarandtype http://ctt.ec/o497P+

    Tweet: “My business is as much of a toddler as an actual toddler!” – @sugarandtype http://ctt.ec/N9ew6+

    Tweet: Use Netflix as a substitute for coworkers when you work from home. – @sugarandtype http://ctt.ec/1z6op+

    Tweet: There are lots of tips and tricks to help you stay happy and productive when working from home. @sugarandtype http://ctt.ec/KfUSf+

    Tweet: “Getting dressed helps me to feel like I’m at work.” – @sugarandtype http://ctt.ec/R640N+

    Tweet: It’s still possible to build a community when you work alone most of the time. – @sugarandtype http://ctt.ec/abl0q+

    Tweet: “If your products come from a genuine need or want to create that product, it will show.” – @sugarandtype http://ctt.ec/6bV1X+

    Tweet: “Find the way that works for you, not just what everyone else is doing.” – @sugarandtype http://ctt.ec/1BM0f+

    Connect with Ilana:

    Website
    Facebook
    Twitter
    Instagram
    Pinterest

    Connect with Pinegate Road:

    Instagram: I’ve been LOVING sharing some daily happenings with the new stories feature — hope you’ll follow along there!
    Pinterest
    Facebook
    Twitter
    — Are you interested in becoming a client? Get in touch about working with Pinegate Road to build your brand foundation!

    itunes-download

    stitcher-download

    business

    How to create a beta test to validate a money-making offering for your online business

    READ THE POST

    Portfolio

    Portfolio: Design Lotus

    READ THE POST

    Podcast

    Episode 47, Feeding Your Creativity As a Business Owner with Jenni Heffernan Brown

    READ THE POST

    UP-LEVEL YOUR BIZ!

    Check out our free resources, and learn about our favvvvvorite tools for growing a business that supports your dream life.

    TAKE YOUR BIZ TO THE NEXT LEVEL!

    MEET YOUR BIZ BFF

    and I’ve been helping entrepreneurs and businesses build their brands and online presences for over a decade. I deeply believe that everyone has the potential to make their dreams reality and my agency helps people do just that. As your creative director, my job is to help take the vision in your head, ground it in strategy, illuminate it with design, and make it your digital reality. 

    I’m Kelsey Kerslake, founder and creative director of Pinegate Road

    LEARN ABOUT
    WORKING TOGETHER!