Episode 47, Behind the Brand, Feeding Your Creativity As a Business Owner with Jenni Heffernan Brown

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We are so excited to have Jenni Heffernan Brown on the show today! Jenni is a founder at Prim’d Marketing. Prim’d is a brand strategy shop in San Francisco that helps brands write compelling stories about what’s true for them and connecting their stories with great customers! It is so fun to talk to another mastermind from a brand strategy studio! Both Pinegateroad and Prim’d got their start while we were in grad school and we both have our Masters in Fine Arts. Listen in to hear our similarities and Jenni’s journey as a creative entrepreneur as how she feeds her creativity!

 

Topics we cover:

— How Prim’d Marketing came to be
— How to find your voice with podcasting and blogging
— Finding collegiality
— Being an artist and creating for the sake of creating and for fun
— Balancing art and client work and creating without deadlines
— The stages of business from its conception to adolescence and beyond
— Offerings for clients at different stages of their businesses
— How to support Clients new in their businesses as a brand strategist and designer
— Prim’d’s Golden Hour offering for new clients and Pinegateroad’s First Steps to Freelance offering for new clients
— The importance of data and science in branding
— How it’s okay to start working before you have the shiny website and marketing plan
— Going through the brand plan process as the brand strategist and finding brand values
— How brand values evolve but the core essence stays the same throughout a brand’s life
—How Jenni and business partner, Sophie, have fun with their clients with their Newsletter
— Applying business values and strategies to your marriage

 

Show Links:

Prim’d Marketing
The Type A Creative Podcast
Juliet Meeks
Jen Sincero
Tara Gentile
Goal Setting Planning to Grow Your Standout Business
Being Boss Mastermind
Becky Simpson
Prim’d Marketing Golden Hours Sale in the month of August

 

Tweet it!

Tweet: You find your voice by using your voice @pinegateroad @JenniPrimd
Tweet: I was able to practice practice practice and now, hey, I’m actually good at this @pinegateroad @JenniPrimd
Tweet: It became larger which is great but also exhausting @pinegateroad @JenniPrimd
Tweet: It became larger which is great but also exhausting @pinegateroad @JenniPrimd
Tweet: I’m trying to go where the energy is @pinegateroad @JenniPrimd
Tweet: How else can I use my creativity to make art?
[making art with friends], that sounds so dreamy @pinegateroad @JenniPrimd

Tweet: That just fuels me, the hand lettering @pinegateroad @JenniPrimd
Tweet: I don’t have to worry about [hand lettering] being something that supports me @pinegateroad @JenniPrimd
Tweet: New business hood is totally a season @pinegateroad @JenniPrimd
Tweet: Taking action leads to answers (quote by Jen Sincero) @pinegateroad @JenniPrimd
Tweet: [We] went through our own brand plan process and it was way harder than I expected @pinegateroad @JenniPrimd
Tweet: We’ve always tried to make our brand approachable @pinegateroad @JenniPrimd
Tweet: Our Newsletter is one of the funnest things we do @pinegateroad @JenniPrimd
Tweet: We want to be approachable and we want to be who we are, not just a glossier and shinier version of who we are @pinegateroad @JenniPrimd
Tweet: It speaks to my soul @pinegateroad @JenniPrimd
Tweet: She, [Tara Gentile] blew my brain with everything @pinegateroad @JenniPrimd
Tweet: How do I focus on having fun? How can my clients feel the fun [in my work]? @pinegateroad @JenniPrimd
Tweet: It’s so fun to think about the energy behind something instead of how it helps your bank account @pinegateroad @JenniPrimd

 

Connect with Jenni:

Prim’d Marketing
Prim’d Marketing Instagram
Prim’d Marketing Links
Jenni Heffernan Brown’s Links
Twitter
Jenni Heffernan Brown’s Instagram

 

Connect with Pinegate Road:

Instagram: I’ve been LOVING sharing some daily happenings with the new stories feature — hope you’ll follow along there!
Pinterest
Facebook
Twitter
— Are you interested in becoming a client? Get in touch about working with Pinegate Road to build your brand foundation!
— Calling First Year Business Owners? Click to learn more about First Steps to Freelance: Crafting your Plan to Wild Success

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