Behind the Brand, Episode 35: Building and niching a food photography business with Sarah E. Crowder

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Sarah Crowder is a food photographer based out of New York City. She has grown her business in some really cool ways over the past couple of years and throughout this journey she has also really solidified her offerings and where she wants to niche herself in the food blogging industry. I’m really excited to share her journey with you today as she has a lot of great insight into gaining focus and clarity in your business.

Topics we cover:

— Getting a website set up when you’re just starting out
— The surprising business skills that Sarah learned while working on an organic farm
— The passion for food that informed the development of her business
— How Sarah niched her business down to focus on food photography
— Using the parameters and restrictions of a project to inspire your creativity
— The process of bringing a client’s vision to life
— Why Sarah is rethinking her offers in order to invite clients to hire her for longer-term engagements
— The process of working out what offerings you’ll make available
— Focusing on creating content before you start sharing on social media
— Rethinking networking and how useful it can be for learning about your ideal clients and boosting your confidence
— Understanding content marketing as a long game and figuring out what content to create for your business
— Don’t forget to go to Audibletrial.com/PinegateRoad and sign up for your free trial

Show Links:

MailChimp
Being Boss Clubhouse
Cultivate Your Brand’s Core
— Anita’s Coconut Yogurt
Zesty Z
How to Make Fizzy, Fermented Salsa
— One Part Plant

Tweet it!

Tweet: “You reach a certain level of confidence and then you want to get to the next level.” – @sarahecrowder https://ctt.ec/c8GRU+

Tweet: Sometimes you have to be experimental with your offerings before you hit on what works. – @sarahecrowder https://ctt.ec/cmzyN+

Tweet: “There’s no point in hanging out on social if you don’t have anything to share.” – @sarahecrowder https://ctt.ec/X99xc+

Tweet: Networking one-to-one will help you figure out how to better be of service to people. – @sarahecrowder https://ctt.ec/HgQ72+

Tweet: “Networking is really just friend-making.” – @sarahecrowder https://ctt.ec/7J8cu+

Tweet: “Content marketing is a long game.” – @sarahecrowder https://ctt.ec/a1A46+

Connect with Sarah:

Website
Instagram
Twitter
Facebook

Connect with Pinegate Road:

Instagram: I’ve been LOVING sharing some daily happenings with the new stories feature — hope you’ll follow along there!
Pinterest
Facebook
Twitter
— Are you interested in becoming a client? Get in touch about working with Pinegate Road to build your brand foundation!

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  1. Behind the Brand - Sarah E Crowder

    May 12th, 2017 at 9:37 AM

    […] this year, I spoke with Brand Strategist Kelsey Cronkhite on her podcast Behind the Brand. In the interview, we chat about leveling up in business, structuring our offerings to best serve […]

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