Episode 21: Social media, marketing, and working for corporations with Autumn Hachey

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Do you want to live a creative life while working a corporate job? Autumn Hachey does content marketing for Leon’s Furniture and she got to where she is without a degree or much experience. Her story is proof that if you have a big dream, then tenacity, creativity, and hard work will help you get there. She has great advice for turning your corporate job into your dream job and creating compelling content marketing for your business.

Topics we cover:

— Autumn’s corporate job in content marketing at Leon’s Furniture and how the blog that she started there has grown into a brand in and of itself
— The story of how Autumn and her boyfriend moved from their hometown to Toronto with very little money and no backup plan
— Her first professional social media experience and how she really set herself apart with that role
— How she got her job without the necessary qualifications
— The routines Autumn has developed to be consistently learning and upgrading her skills
— A life lesson that she learned from colouring with pencil crayons when she was younger
— How Autumn managed to start the Hello Yellow blog at Leon’s despite internal resistance
— Her advice for creating your dream job within a corporate setting
— Autumn’s tips for creating compelling and engaging content marketing for your business
— Creating our own luck
— Don’t forget to go to Audibletrial.com/PinegateRoad and sign up for your free trial

Show Links:

Cultivate Your Brand’s Core
Leon’s Furniture
Hello Yellow
Episode 12, Following Your Authentic Path by Running Your Own Business with Caroline Winegeart
Day Designer
— Crush It by Gary Vaynerchuk
— “Hey, Whipple, Squeeze This”: A Guide to Creating Great Ads by Luke Sullivan
— Better and Faster by Jeremy Gutsche
— Made to Stick by Chip Heath and Dan Heath
— Rework by Jason Fried & David Heinemeier Hansson
— The Slight Edge by Jeff Olson

Tweet it!

Tweet: To stand out with your business, you need to do things differently than what everyone else is doing. – @PaperAndOats http://ctt.ec/4EraP+

Tweet: If you want to move away from one-to-one client work, @paperandoats has advice for making the transition sustainable http://ctt.ec/7QgdX+

Tweet: The key to true product validation is whether people are willing to put money down. – @PaperAndOats http://ctt.ec/E7T8A+

Tweet: If you’re trying to gain traction with your business, find creative ways to stand out. – @PaperAndOats http://ctt.ec/53qZ1+

Tweet: You don’t have to do all of the things with your business. Focus is key. – @PaperAndOats http://ctt.ec/7q632+

Tweet: “Work whenever you want. That’s the whole point. You can create your own hours and your own day.” – @PaperAndOats http://ctt.ec/Uum84+

Connect with Autumn:

Website
Instagram
Pinterest
Twitter

Connect with Pinegate Road:

Instagram: I’ve been LOVING sharing some daily happenings with the new stories feature — hope you’ll follow along there!
Pinterest
Facebook
Twitter
— Are you interested in becoming a client? Get in touch about working with Pinegate Road to build your brand foundation!

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