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    Podcast

    Episode 20: Making the transition from service-based business to passive income through course creation, with Kelsey Baldwin of Paper and Oats

    December 5, 2016

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    Making the transition from service-based business to passive income through course creation, with Kelsey Baldwin of Paper and Oats

    Are you looking to create more passive income in your business? Kelsey Baldwin of Paper + Oats built up her business from a design studio to a product shop and now she sells courses full-time. In this episode we talk about why she decided to start building courses, and how she differentiates herself in the market. She’s also a single mom raising her daughter by herself while doing all of this, so we got into that as well. If you have a family, are looking to start a family, want to learn more time management, or just figure out how to work in a flow that works for your body, this will be a great episode for you as Kelsey offers a lot of tips based on how she’s making it work in her life.

    Topics we cover:

    — The value of the early work experience we got while still in school
    — Deciding to move from working in an agency to going freelance when she got pregnant
    — How Kelsey’s focus naturally moved from branding to designing digital products
    — Why she moved away from one-to-one client work to exclusively creating and selling courses
    — The steps she took to make sure this was a financially sustainable transition
    — The parts of client work that we don’t necessarily enjoy
    — Figuring out whether your course will stand out within the market
    — The techniques Kelsey uses to validate her course ideas to ensure people are actually going to buy it
    — How she manages raising her daughter on her own while running her business
    — Kelsey’s decision to move from Nashville to Missouri
    — Networking with other creative entrepreneurs in your local area
    — The importance of finding your brand’s core values
    — How Kelsey structures her work days with a toddler
    — Don’t forget to go to Audibletrial.com/PinegateRoad and sign up for your free trial

    Show Links:

    Rising Tide Society
    — Finding Your Brand’s Core
    ULTA Lip Crayon
    NYX Lip Cosmetics
    This American Life
    Radio Lab
    99 Percent Invisible
    The InDesign Field Guide
    Etsy on Auto Pilot

    Tweet it!

    Tweet: To stand out with your business, you need to do things differently than what everyone else is doing. – @PaperAndOats http://ctt.ec/4EraP+

    Tweet: If you want to move away from one-to-one client work, @paperandoats has advice for making the transition sustainable http://ctt.ec/7QgdX+

    Tweet: The key to true product validation is whether people are willing to put money down. – @PaperAndOats http://ctt.ec/E7T8A+

    Tweet: If you’re trying to gain traction with your business, find creative ways to stand out. – @PaperAndOats http://ctt.ec/53qZ1+

    Tweet: You don’t have to do all of the things with your business. Focus is key. – @PaperAndOats http://ctt.ec/7q632+

    Tweet: “Work whenever you want. That’s the whole point. You can create your own hours and your own day.” – @PaperAndOats http://ctt.ec/Uum84+

    Connect with Kelsey:

    Website
    Instagram
    Facebook
    Pinterest
    Twitter

    Connect with Pinegate Road:

    Instagram: I’ve been LOVING sharing some daily happenings with the new stories feature — hope you’ll follow along there!
    Pinterest
    Facebook
    Twitter
    — Are you interested in becoming a client? Get in touch about working with Pinegate Road to build your brand foundation!

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    MEET YOUR BIZ BFF

    and I’ve been helping entrepreneurs and businesses build their brands and online presences for over a decade. I deeply believe that everyone has the potential to make their dreams reality and my agency helps people do just that. As your creative director, my job is to help take the vision in your head, ground it in strategy, illuminate it with design, and make it your digital reality. 

    I’m Kelsey Kerslake, founder and creative director of Pinegate Road

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