a boutique branding studio for creative businesses

DESIGN FILES | moodboard

I’m doing a little double-tasking today. Not only is this a perfect example for how I pull ideas together for projects, it’s ACTUALLY helping me through the process of an app I’m in the middle of designing — for folks who love traveling and fine dining. When I start a mood board, I generally have my research for the project already behind me. Knowing who my audience is, what I’m trying to accomplish with the project, and a general feeling for the medium will always inform the styles in which you design. For this particular project, I’m aiming towards an educated, 20-35 year old who is a professional who travels around the world in a business context. For typefaces, I went with a historically influenced serif typeface with many different weights, along with a friendly sans serif for a touch of modernity to use for titles.

SOURCES: SUITCASES // MOLECULAR GASTRONOMY // LA COSA NOSTRA // PLACEMATS // CALLIGRAPHY // SLEEPING // PLANE // STAMPS

Leave a Reply

  1. Kate

    March 6th, 2012 at 12:02 PM

    This is SO cool! I just popped over from Note to Self, LOVE your blog! I’ll definitely be back :)

  2. Kelsey

    March 6th, 2012 at 12:08 PM

    Thanks Kate! So glad to hear you’ll be back to visit :)

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