Are feeling alone in your thoughts when it comes to growing your business, and need some individual support
Are stuck in your own head and are feeling like you don't know what the RIGHT next steps to take are that will get you more dream customers and sales
Are struggling to get your ‘ducks in a row’ with your business. You have so many ideas swimming in your head and are acting on ALL of them to see what sticks. Problem is, you don’t have the time to see all of them through, but have no way of knowing which ideas are winners and which will just end up wasting your time.
Are building your business from a place of following your passions, but are missing the strategy behind how to make it work and actually sell
Learn the signature Pinegate Road Brand Visioning process that has transformed dozens of businesses from lacking direction to confident growth. This is very same process that my branding clients go through when they start working with me.
Define your core values and know how they can be translated into real-life application for your business. Knowing and implementing these in your business the the KEY to standing out and getting dream customers in a crowded market
Define exactly who your dream customer is...what drives them, where they hang out online and off, what their fears, hopes, and dreams are, and exactly HOW to turn them into paying customers (this step alone can make back your investment x10)
Define your offerings. Get rid of what isn't working, define what is, and what can work for long-term growth for you and your business. You’ll be able to use these steps every time you have a new idea for your business!
YOU'LL GO from business basics to business boss on a mission... all in 9 lessons. Booming Brand works whether you’re still dreaming up your ideal biz, or currently working hard to make it happen.
Your business overview, and an introduction to branding
Your business values
Your industry overview: how to research and find your core competition
Your unique brand strategy: where you fit in the marketplace, and how you strategically will set business apart from the competition (yes, we’ll use actual charts and graphs to make sure you’re making the right moves)
Your ideal audience profile
Finding your brand pillars
Building your written brand: crafting your mission statement, your tagline, and building the perfect about page to attract your ideal clients.
Building your visual brand: Finding your visual strategy and creating a values-based moodboard to use as a basis for content creation
Pulling it all together: How to use your Brand Visioning to leverage your best brand assets and build a lasting and impactful business.
BONUS: During the active part of the course, depending on the needs expressed in the facebook group, specific trainings will be added to make sure you're getting EXACTLY what you need to succeed and reach your goals.
The course will run live with support starting in September, 2017. During this time, we will have live calls on facebook to talk through anything that is coming up for you. We will be posting any Q+A's that pop up throughout the course, and you will have the support of your classmates to help you with any group feedback.
We will be covering a couple modules each week, and working through all of them by the last week. You can either work ahead if you know your schedule is going to be busy, or follow along with us week by week as we work through the course together. Don’t worry if you need more time or want to review the materials later. You get lifetime access to the course!
I am so excited and proud of how far [I’ve] come, and that I actually have clear direction and statements for the foundation of my new company! … I got some GREAT news the other day, and was hired to do a BIG corporate event!!
Pinegate Road is more than just graphic design, it's paving the way for brands to discover who they are and grow into who they aspire to be. The brand visioning is absolutely incredible for really discovering the type of brand you are, mapping out the landscape for competition and differentiating yourself from the crowd.
Many sponsors have noticed my rebrand and have comment specifically that they love how my brand is carried out throughout all my content! I've also been able to increase my rates because I feel like I now have a site and branding that is as good as the content I'm creating.”
While right now there are TONS of questions swimming in your mind, I’m here to let you know that you’re not alone, I can help, and, to get straight to the point … branding is important work!
Your branding is the first impression a potential client will have of your business. That means it has the power to create raging fans for your business at one glance - fans who can’t help but click your “Buy Now!” or “Contact Me” buttons. But, on the other hand it can perpetually turn off potential clients for good — leaving them confused about what you offer, thinking there are better businesses out there to help them with their unique problems, and even causing them to forget that your business exists the moment they click away from your website (in search of a better offer).
Hi, I’m Kelsey Kerslake, and I started Pinegate Road on a whim over 5 years ago. Looking for a creative outlet during my theory and reading-driven graduate program in graphic design, I turned to the internet and started my very own wordpress blog. Fast-forward 5+ years: with my MFA complete, 3 years designing products for brands like Target under my belt, and simultaneously growing dozens of brands around the world under the Pinegate Road design studio — I was able to learn a thing or two about what it takes to stand out in a crowded market. Over the years, I was able to grow from a designer who provided ‘pretty logos’ to a brand strategist who now works one-on-one with businesses looking to transform their businesses and become leaders in their industries. I’ve been perfecting this process, and I’ve seen it work time and time again for businesses that are trying to bring their owner’s passions to life. If you are a business owner building your business based on your passions — the Build a Booming Brand process was made for you! It will help you leverage those passions and funnel them into a system that is proven, and will help you leverage your unique qualities and passions into a brand that stands out and resonates with your dream clients. Most of all, it will give you the confidence and conviction to make solid decisions moving forward. When you KNOW your foundation, there is no need to doubt those next steps. There’s only moving forward, and big leaps to be made!