Build a Booming Brand is the proven system for building your brand, based on strategy, that gives your business a unique edge in today’s crowded market. No matter your niche, there is something specific about you, your business, and how you are bringing your passions and talents to life through your business. Build a Booming Brand teaches you how to leverage these unique values in your business to build a brand foundation that your dream audience can’t help but want to be a part of.
You have a unique talent. Your business is ready to make HUGE big leaps towards dream customers, and even dream profits. You just need to have that foundation built so you can make these leaps and bounds come to fruition.
Build a Booming Brand is a system that will teach you how to build your brand’s foundation. From finding your unique values that set you apart and bring a fluid and all-encompassing kick-butt experience to your customers, to finding and leveraging your business’s defined place in its industry. Build a Booming Brand will help you find this in a way that has been proven time and time again with Pinegate Road clients over the past 5 years.
WHAT IS BRANDING AND HOW DO I DO MORE THAN GETTING A LOGO AND A COLOR PALETTE?
WHAT IS A BRAND FOUNDATION?
WHO IS MY IDEAL AUDIENCE? I AM TRYING TO REACH EVERYONE — THE MORE PEOPLE I HAVE LOOKING AT MY BUSINESS, THE MORE I WILL BE ABLE TO MAKE, RIGHT?
WHY IS IT IMPORTANT TO FIGURE OUT THE VALUES FOR MY BUSINESS? THE INDUSTRY IS CONSTANTLY CHANGING — I AM JUST TRYING TO KEEP UP WITH ALL THAT POPS UP!
FIGURING OUT THE FOUNDATION OF MY BRAND IS SOMETHING FOR LATER…WHEN I’M MORE ESTABLISHED AND MAKING MORE MONEY. I DON’T HAVE THE TIME TO INVEST IN DOING THIS NOW.
You’ve been working on it for a couple months or a couple years, and you’re tired of running around making decision after decision HOPING that it works out. You’re trying all the tactics that you’re reading about, and crossing your fingers that they bring in business like they have for others.
You know that it’s big, and you want to do it right. You know starting with the basics is key — you don’t want to get into a mess later and end up with a business that is all over the place.
You’ve been doing what you can on your own to grow your business, but you’re always wondering if you’re heading in the right direction. You’ve been testing things out over the years, and you’ve begun to grow a solid business. Now you’re ready to level up and leverage all that you’ve built.
By building your brand around your unique values, you will attract your dream customers who ALSO have those values inherently. Build a Booming Brand helps you build a solid foundation for your brand so that you know what next steps to take for your business without thinking twice. You’re not going to spend days thinking about what kind of packaging to use for your product, you’re not going to spend weeks deliberating on what platform to use for your website, you’re not going to have to spend months finding the RIGHT person to hire to work with your business. Most importantly, you’re going to be able to get strategic about your business, and KNOW that you’re taking action on new ventures that flow around the core of your business. You won’t be tempted by fads, or trying out something that worked out so well for somebody else. If it did work, and it fits with your brand, you’ll know right off the bat and not waste you’re time and money trying ‘all the things.’ Finding your brand foundation is THE KEY to finding your brand’s core and building your business with that in mind. It helps you create a solid foundation so that you can confidently and quickly make decisions about your business, and KNOW you’re making the right ones.
While there are TONS of questions that will pop up along the way, I’m here to let you know that you’re not alone, and well…branding is important!
It’s the first thoughts that anyone has about your business, and branding has the power to create raging fans of your business at one glance, or perpetually turn off clients — leaving them confused about what you offer, thinking there are better businesses out there to help them with their unique problems, and having them forget that your business even exists after a very short while.
Build a Booming Brand is a proven system of steps and exercises that you will work through to find your brand’s foundation.
You’ll walk away with a document that explains EVERYTHING about your brand — from the tiniest details of your ideal customer, charts and graphs to finding your brand’s tone of voice, to your tagline and mission statement. Build a Booming Brand walks you through everything, and makes sure that you walk away knowing your brand better than ever before. Most importantly, you’ll walk away with the confidence to make big things happen for your business. When you have this in place, you’ll be able to confidently move forward knowing you’re making decisions that are truly right for your business.
I’ll take you from business idea (or currently running business), to confident business owner on a mission to grow a great business, in 9 lessons. The lessons will come out every monday over the period of 4 weeks. Here is what we’ll cover:
Your business overview, and an introduction to branding
Your business values
Your industry overview: how to research and find your core competition
Your unique brand strategy: where you fit in the marketplace, and how you strategically will set business apart from the competition (yes, we’ll use actual charts and graphs to make sure you’re making the right moves)
Your ideal audience profile
Finding your brand pillars
Building your written brand: crafting your mission statement, your tagline, and building the perfect about page to attract your ideal clients.
Building your visual brand: Finding your visual strategy and creating a values-based moodboard to use as a basis for content creation
Pulling it all together: How to use your Brand Visioning to leverage your best brand assets and build a lasting and impactful business.
I am so excited and proud of how far [I’ve] come, and that I actually have clear direction and statements for the foundation of my new company! … I got some GREAT news the other day, and was hired to do a BIG corporate event!!
Pinegate Road is more than just graphic design, it's paving the way for brands to discover who they are and grow into who they aspire to be. The brand visioning is absolutely incredible for really discovering the type of brand you are, mapping out the landscape for competition and differentiating yourself from the crowd.
Many sponsors have noticed my rebrand and have comment specifically that they love how my brand is carried out throughout all my content! I've also been able to increase my rates because I feel like I now have a site and branding that is as good as the content I'm creating.”
Hi, I’m Kelsey Cronkhite, and I started Pinegate Road on a whim over 5 years ago. Looking for a creative outlet during my theory and reading-driven graduate program in graphic design, I turned to the internet and started my very own wordpress blog. Fast-forward 5+ years: with my MFA complete, 3 years designing products for brands like Target under my belt, and simultaneously growing dozens of brands around the world under the Pinegate Road design studio — I was able to learn a thing or two about what it takes to stand out in a crowded market. Over the years, I was able to grow from a designer who provided ‘pretty logos’ to a brand strategist who now works one-on-one with brands looking to make that next big move in their business. I’ve been perfecting this process, and I’ve seen it work time and time again for businesses that are trying to bring their owner’s passions to life. If you are a business owner building your business based on your passions — the Build a Booming Brand process was made for you! It will help you leverage those passions and funnel them into a system that is proven, and will help you leverage your unique qualities and passions into a brand that stands out and resonates with your dream clients. Most of all, it will give you the confidence and conviction to make solid decisions moving forward. When you KNOW your foundation, there is no need to doubt those next steps. There’s only moving forward, and big leaps to be made!
What if you knew your brand like the back of your hand? And didn’t have to worry about what next steps to take, or what other’s thought about the decisions you are making?
To know that you have covered your bases, and built a strong foundation for your brand to grow from for years and years to come.
That you could move forward with confidence in all decisions, and know these decisions were all leading towards something specific and building upon each other?
In this course, you’ll be able to take Pinegate Road’s signature process and apply it to your own brand. We have crafted the exercises and steps over the past 5 years to bring you a system that works. We’ve been testing this out with our clients one-on-one for years, and now — we’re passing the torch to you. You’ll be guided step by step through a series of videos and exercises that will help you get to know you brand’s core, find your ideal audience, leverage the unique values that you bring to the table — and learn how to find them!
I was able to communicate my brand values and strategy to contractors and people working with me. These people allowed me to grow my business like NEVER before.
I was able to stop second-guessing myself. I knew what was on-brand and what was off-brand automatically. Better yet, I was getting comments like 'That is SO Pinegate!'
I was able to focus on what was GROWING my business, instead of trying out everything hoping something stuck.
With this business growth, I was able to save up enough to have 6+ months of living expenses saved up. When I was diagnosed with endometriosis and decided to eventually quit my corporate job, I was set to keep running Pinegate Road without financial trouble.
Knowing my values and knowing my strategy helped me get completely booked out for the rest of the year as soon as I left my corporate job — without marketing! People were able to read what was on the site and experience the Pinegate Road brand, and know we were the right fit for them.
While working on my business foundation, I was also able to work in the values I hold for my personal life. This allowed me to run my business around what I personally value and love doing. I now build in things like travel, podcasting, lazy mornings reading magazines, and 10AM trips to the grocery store into my life on a regular basis — because those things bring me joy, and I have to freedom to make it happen!
When I started finding my brand's foundation and basing all my next steps on one solid vision: everything changed!