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    Podcast

    Behind the Brand Podcast, Episode 37: Finding your niche in a crowded industry, with Emily Roggenburk

    May 1, 2017

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    Finding your niche in a crowded industry, with Emily Roggenburk

    Emily Roggenburk is a local photographer here in Cleveland. She’s really taken that locality and made it something that’s a big part of her business. Photography might seem like it’s a really saturated market and finding your niche isn’t easy. I love Emily’s story because she took photography and asked herself, “What aren’t people doing with photography? What can I do with photography? What can I leverage that is unique to me, unique to where I’m living, and unique to certain situations going on in the world?” This is a really cool example of getting creative with your niche and I’m sure this episode will offer you a lot of inspiration for niching down your own business whether you have a geographic focus or not.

    Topics we cover:

    — Being a local entrepreneur
    — Emily’s journey from working in corporate America to becoming a self-employed photographer
    — The incredible story of how she got into aerial photography (it involves an impromptu helicopter ride!) and honed in on the niche of her business
    — The process Emily went through to go from feeling confused about branding to getting clear on her why and her brand
    — How she branched out with her business to encompass other cities
    — The guiding values that Emily follows both in her personal life and in business
    — How she has dealt with uncertainty and elements of the unknown when starting her business
    — Identifying your weaknesses and outsourcing work that is not in your zone of genius
    — Staying focused in your business when you’re a jack of all trades
    — Scheduling your time in order to stay on top of things
    — The differences between our expectations and the reality of self-employment
    — Taking care of your mental health and your energy levels as an entrepreneur
    — Don’t forget to go to Audibletrial.com/PinegateRoad and sign up for your free trial

    Show Links:

    Strengths Finder Test
    Made Vibrant
    The Pinegate Road Podcast: Episode 12, Following your authentic path by running your own business with Caroline Winegeart
    Buy Our Future
    Bulletproof

    Tweet it!

    Tweet: “What isn’t a challenge that’s going to come up when you’re starting your own business?” – @emilyroggenburk https://ctt.ec/d0133+

    Tweet: Identify your weaknesses as an entrepreneur and learn to strengthen them or outsource that work. – @emilyroggenburk https://ctt.ec/vc08y+

    Tweet: “Sometimes your strengths can help you niche even further, which is a really good thing.” – @pinegateroad https://ctt.ec/ZUycL+

    Tweet: “Sometimes you just have to rest and let yourself recharge.” – @emilyroggenburk https://ctt.ec/df9g2+

    Connect with Emily:

    Website
    Twitter
    Instagram
    Facebook
    Pinterest

    Connect with Pinegate Road:

    Instagram: I’ve been LOVING sharing some daily happenings with the new stories feature — hope you’ll follow along there!
    Pinterest
    Facebook
    Twitter
    — Are you interested in becoming a client? Get in touch about working with Pinegate Road to build your brand foundation!

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    behind the brand podcast, Finding your niche in a crowded industry, with Emily Roggenburk

    behind the brand podcast, pinegate road, branding studio, finding your niche in a crowded industry

     

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    MEET YOUR BIZ BFF

    and I’ve been helping entrepreneurs and businesses build their brands and online presences for over a decade. I deeply believe that everyone has the potential to make their dreams reality and my agency helps people do just that. As your creative director, my job is to help take the vision in your head, ground it in strategy, illuminate it with design, and make it your digital reality. 

    I’m Kelsey Kerslake, founder and creative director of Pinegate Road

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