Finding your niche in a crowded industry, with Emily Roggenburk
Emily Roggenburk is a local photographer here in Cleveland. She’s really taken that locality and made it something that’s a big part of her business. Photography might seem like it’s a really saturated market and finding your niche isn’t easy. I love Emily’s story because she took photography and asked herself, “What aren’t people doing with photography? What can I do with photography? What can I leverage that is unique to me, unique to where I’m living, and unique to certain situations going on in the world?” This is a really cool example of getting creative with your niche and I’m sure this episode will offer you a lot of inspiration for niching down your own business whether you have a geographic focus or not.
Topics we cover:
— Being a local entrepreneur
— Emily’s journey from working in corporate America to becoming a self-employed photographer
— The incredible story of how she got into aerial photography (it involves an impromptu helicopter ride!) and honed in on the niche of her business
— The process Emily went through to go from feeling confused about branding to getting clear on her why and her brand
— How she branched out with her business to encompass other cities
— The guiding values that Emily follows both in her personal life and in business
— How she has dealt with uncertainty and elements of the unknown when starting her business
— Identifying your weaknesses and outsourcing work that is not in your zone of genius
— Staying focused in your business when you’re a jack of all trades
— Scheduling your time in order to stay on top of things
— The differences between our expectations and the reality of self-employment
— Taking care of your mental health and your energy levels as an entrepreneur
— Don’t forget to go to Audibletrial.com/PinegateRoad and sign up for your free trial
Connect with Emily:
Connect with Pinegate Road:
— Instagram: I’ve been LOVING sharing some daily happenings with the new stories feature — hope you’ll follow along there!
— Are you interested in becoming a client? Get in touch about working with Pinegate Road to build your brand foundation!