Creating a compelling website with Meghan Hartman of Crafting Creative

Meghan Hartman is the owner of Crafting Creative, a studio that builds websites that convert visitors into dream clients. She has done a fantastic job of writing copy that sells her products and services. Meghan is not necessarily a copywriter – even though she’ll do that for you – but she’s a user experience designer.

She switched from UX design to web design and has written fantastic copy for her website, as well as her clients’ websites. In this episode she talks about this transition and offers her tips for crafting fantastic websites  and website strategy on SquareSpace. It’s a great peek at her life, style, and systems. She has also offered up her free guide to help you create a website that works for your business. Sign up below to get the instant download:

Wanting to get Megan’s guide for your website foundations, you can download it here: Website Foundations by Crafting Creative

Topics we cover:

— Crafting and growing your website in a way that explains what you do
— Meghan’s journey of developing her business and taking it full-time
— How we define our roles within our businesses
— The difference between a UX and a web designer and how each can help support your business
— What differs and what is the same when working on UX projects for corporate clients versus creative entrepreneurs
— The values Meghan identified for her business and how she’s built them into her brand
— Signing up for too many online courses and deciding which will be really helpful for you
— Organizing your time and managing client projects
— The challenge of being an introvert when it comes to marketing your business and how Meghan has overcome this
— Tips for building out your website in a strategic way that will support your business goals
— What to think about when writing your own copy
— How to identify your ideal client
— When you need to split your business into separate brands
— Defining success for yourself and using your strengths to help you get there
— Don’t forget to go to Audibletrial.com/PinegateRoad and sign up for your free trial

Show Links:

— Build a Booming Brand
— I Will Teach You to be Rich
— Pinfinite Growth
— Conquer Your Year planner
— Meg Summerfield
— Elan Lesson Plan W101
— Paul Jarvis
— By Regina

Tweet it!

Tweet: UX design creates strategic and purposeful design to help you reach your business goals. https://ctt.ec/a6H9C+

Tweet: Choose a course based on what you need to learn right now, not what’s a really good deal. https://ctt.ec/19CE1+

Tweet: You don’t have to do all of the things that other people are doing. https://ctt.ec/B7NGV+

Tweet: When it comes to marketing, play around with it and see what works. https://ctt.ec/v1SRb+

Tweet: When writing your copy, keep asking yourself: “Why is that important?” https://ctt.ec/LAU4B+

Connect with Meghan:

— Website
— Twitter
— Facebook
— Instagram
— Pinterest

Connect with Pinegate Road:

— Instagram: I’ve been LOVING sharing some daily happenings with the new stories feature — hope you’ll follow along there!
— Pinterest
— Facebook
— Twitter
— Are you interested in becoming a client? Get in touch about working with Pinegate Road to build your brand foundation!