Behind the Brand, Episode 34 with Ashley Pardo, Certified Nutritional Therapist



What is it really like to rebrand your business? Ashley Pardo is a certified nutritional therapist and she’s also a Pinegate Road client! Over the past several months Ashley and I have been working together to launch her new brand. She’s transitioned her business from being “The Grizzly Kitchen” to operating under her own name and we’ve done everything from working through her brand visioning to creating her new experience design, logo, website, and social media strategy. This episode will give you a sense of what it’s like to work with Pinegate Road but also more generally what it’s like to go through a rebranding process. You’ll also gain insights into the impact this can have on you personally, such growing your confidence. Ashley offers a really clear “before and after” snapshot that will help you determine whether hiring a graphic designer is right for you. She also shares her process of working with clients and helping them have a happier, more intuitive relationship with food.

Topics we cover:

— Tips for choosing a color palette for your brand
— Ashley’s journey from healing her relationship with food to wanting to share this work with others and starting her business
— How spending time in Italy changed Ashley’s perceptions of how we prepare and eat food
— Ashley’s decision to work with Pinegate Road at a time when she wanted to diversify her income and ultimately change the trajectory of her business
— How the difficult times in our life can ultimately be positives as they teach us how to help people in similar situations
— The ongoing process of refining our business vision and the patience that’s required to grow your brand
— The big why and values that Ashley identified for her business and how uncovering them has impacted her business and herself as a person
— Ashley’s top tips that she’s learned from growing her business
— How trading time for money led Ashley to burn out and inspired her to change her business model
— The frustration she eventually felt from DIYing her brand and how she knew it was time to hire Pinegate Road
— The power of investing in people who understand your big vision and have the expertise to help you get there
— The healing influence of therapy
— Cultivating the feeling that your customers will experience when they interact with your brand
— The impact that your diet has on your skin
— Releasing emotions that are stored in the body through stretching and breath work
— Don’t forget to go to and sign up for your free trial

Show Links:

Collagen Peptides by Vital Proteins
Mad Hippie Vitamin C Serum
Andalou Naturals Coconut Milk Firming Serum
Syfo Sparkling Water
Braggs Apple Cinnamon Drink
— Eastern Body, Western Mind by Anodea Judith
— Anatomy of the Spirit by Carolyn Myss

Tweet it!

Tweet: “If you’re going through something hard, that can come back in a positive way if you learn to see it that way.”

Tweet: “Everything that I do goes back to those core values.” – @ashleykpardo

Tweet: “Share from a personal place and share those vulnerable stories.” – @ashleykpardo

Tweet: “Fostering relationships with people in your niche is really important.” – @ashleykpardo

Tweet: “Invest in the people who can see your big vision and see the next step. That’s how you get there.”

Tweet: “Everyone has a purpose in life and often that purpose is born out of struggle.” – @ashleykpardo

Connect with Ashley:


Connect with Pinegate Road:

Instagram: I’ve been LOVING sharing some daily happenings with the new stories feature — hope you’ll follow along there!
— Are you interested in becoming a client? Get in touch about working with Pinegate Road to build your brand foundation!



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